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The Vocational Revolution

Shari Aldrich

Notes on Leadership, Education & the Future of Massage Schools in the United States.

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PricingOnly free issuesPublishesWeekly
Issues21Founded8 months agoLast Issue23 days ago
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Latest Issues

You Don’t Own Them. That’s the Point.

My mother was dying.

We found out her terminal diagnosis on a Saturday. She died the following Monday. The doctor called it wildfire in her lungs, not a slow burn.

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What a Thriving Massage School Gives a Growing Community — and What Disappears When One Closes

The Numbers Tell Two Different Stories

40,000 more people in Thurston County, Washington?!
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26 Years of Marathons

Yesterday, my students were at the finish line of the Capital City Marathon for the 26th year, providing sports massages to finishers. It’s a long day for my students, but knowing that they are helping marathoners recover faster is worth it...

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FRAUD WEARS A WHITE COAT

There is a question at the center of the massage profession that we have been too polite to ask out loud.

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We Have a Crisis And We Keep Missing It.

There’s a conversation happening in massage therapy communities on social media right now that I need to address — not to pick a fight, but because I believe we are causing harm while arguing about who cares more.

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  • Shari Aldrich

    I help massage therapists build and scale their business. Massage Therapy Hall of Fame, 2023. Massage School Owner and Educator. Creator of the Massage School Systems

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