The Waterfall
Steve Vilkas, Jason Kraus, Marsh SutherlandA greater variety of randomness in my startup and innovation writing.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 83 | Subscribers | Read | thewatercooler.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Do The Needful: Interconnected Lessons
> “And now here is my secret, a very simple secret: It is only with the heart that one can see rightly; what is essential is invisible to the eye.”
Precision Pitch Practice Continues To Challenge & Transform
## The P³ Hypothesis in Action
From “Everyone” to “The One”: Defining Your True Customer
## Introduction: The Mirage of “Everyone”
The Poetic Map of the Breakthrough Field
Under the linden they came.
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Authors
The writers behind this newsletter.
Startup strategist, writer, and BNT leader exploring founder psychology, narrative clarity, and breakthrough behavior. COO at Prepare 4 VC. I build systems that help founders align—and write to make sense of what’s actually happening.
A serial entrepreneur passionate about startups, Jason Kraus founded Prepare4VC, co-founded Equity Venture Partners, and is a partner at EQx Fund. Active in Startup Grind and Boston New Tech, he helps founders learn, grow, and scale their businesses.
AKA Marsh Madness
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