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The·By·Product

Aaron Shapiro, Chris Stempky

Analysis at the intersection of marketing, technology and business strategy.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues77SubscribersRead thebyproduct.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Political SMS Marketing Gone Wrong

Political campaigns are leaning heavily on SMS marketing these days, reaching voters directly and sidestepping traditional media. Texting feels personal and grabs attention, making it a powerful way to connect with supporters. But it’s not ...

3 months ago
2
0

When Brands Became the Unlikely Heroes of a Divided America

Three years ago, we traded the hustle and bustle of New York City for the tranquility of rural Eastern Pennsylvania. Little did I expect, I was also trading my cozy liberal nook for a world drenched in conservative hues—think more faith, fi...

5 months ago
1
0

The Death of the Big Idea

In 1913, mathematician Émile Borel popularized what is now known as the Infinite Monkey Theorem. A monkey sitting at a keyboard for an infinite amount of time will (eventually) produce Shakespeare’s Hamlet. Was Shakespeare a genius or a ver...

a year ago
1
0

The Rise of AI-Powered Sales Associates

My 13 year old son loves magic. He spends hours a day practicing it. One of his favorite activities is going to Tannen's, an awesome magic shop in NYC. Sure, he can find all the same magic tricks on PenguinMagic.com, probably even for less ...

a year ago
2
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Authors

The writers behind this newsletter.

  • Aaron Shapiro

    CEO of Dayforward and Chairman of Product. Founding CEO of Huge. Author of Users Not Customers.

  • Chris Stempky

    Managing Partner at Product. Strategic partner helping clients innovate to future-proof their businesses.

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