The·By·Product
Aaron ShapiroAnalysis at the intersection of marketing, technology and business strategy.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 75 | Subscribers | Read | thebyproduct.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Death of the Big Idea
In 1913, mathematician Émile Borel popularized what is now known as the Infinite Monkey Theorem. A monkey sitting at a keyboard for an infinite amount of time will (eventually) produce Shakespeare’s Hamlet. Was Shakespeare a genius or a ver...
The Rise of AI-Powered Sales Associates
My 13 year old son loves magic. He spends hours a day practicing it. One of his favorite activities is going to Tannen's, an awesome magic shop in NYC. Sure, he can find all the same magic tricks on PenguinMagic.com, probably even for less ...
The Advertising Invasion of Streaming Services
A common business strategy is what I call Breadth Before Depth. The idea is that since it is easier to sell more to existing customers than add new customers, a path to market domination is to first attract as many new customers as possible...
What the Hollywood Strike Has to Do with MrBeast
On the surface, the Hollywood Strike is about an industry disrupted by streaming. But a much bigger set of forces is at work that threatens to further disrupt entertainment as we know it: the shift in content creation from a centrally-manag...
Authors
The writers behind this newsletter.
CEO of Dayforward and Chairman of Product. Founding CEO of Huge. Author of Users Not Customers.
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