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They Buy What We Imply

Zachary Cavanell, Corrina Reff

Control what you imply, or keep wondering why results feel harder than they should be.

Platform
Substack
PricingOnly free issuesPublishesMonthly
Issues12SubscribersRead whatweimply.stateofassembly.com

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Authors

The writers behind this newsletter.

  • Zachary Cavanell

    Co-Owner of State of Assembly. Helps leadership stop fighting customer resistance and start designing for it. Philosophy: You don't change minds; you change conditions. Brands work through implications, not arguments

  • Corrina Reff

    Reveal, don’t impose. Design is listening made visible. Creative Director and Brand Strategist at State of Assembly. stateofassembly.com

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