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Thinking About Thinking

Harold Fethe

Thinking is modeling. We operate mostly from unconscious models. Improve your relationship with the models guiding your behavior.

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Latest Issues

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Here’s Bubba’s response to some text I sent him from the Wall Street Journal about the damage Ukraine’s drones did to the Russian bomber fleet.

My question:

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My father faced court-martial for murder

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  • Harold Fethe

    Trained in anthropology, with years as an S&P 500 exec, musician, and author, I write about how our mental models work. Befriend your models and learn new ones!

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