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This is not IKEA

Mahmoud Magdoub

Stories on Product Management.

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Substack
PricingOnly free issuesPublishesInfrequently
Issues14SubscribersRead notikea.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Stop Thinking Big – Issue 13

One of the biggest mistakes that Product Managers make when approaching a problem is thinking too big and too “strategic”. This leads to an over-complication, filled with dreams, numbers and fancy slides—yet nothing gets shipped. Don’t get ...

2 months ago
13
1

Don’t Sell Me a Mattress, Help Me Sleep Well Tonight – Issue 12

Last month, I wanted to buy a TV.

10 months ago
14
5

How to Execute 10x Faster as a Product Manager? – Issue 11

“One of the very worst uses of time is to do something very well that need not to be done at all.” ― Brian Tracy, Eat That Frog

2 years ago
24
0

Learn How to Simplify Complex Ideas as Product Manager in 7 Easy Steps – Issue 10

“Anyone can make things more complex. It takes a touch of genius — and a lot of courage to move in the opposite direction.” ― E.F. Schumacher, This I Believe

2 years ago
9
1

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Authors

The writers behind this newsletter.

  • Mahmoud Magdoub

    Writing about my journey in building Enterprise SaaS and Marketplaces. Currently PM @instabug. more

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