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Creative for Creatives

Tim Bruce

Style doesn't solve challenging business problems. Creative ideas do. Yet theory and tools aren't enough. Here, I explore creativity for designers and creatives seeking actionable inspiration in a distracted AI world. Ready to discover your creative edge?

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Substack
PricingFreemiumPublishesWeekly
Issues130Founded3 years agoLast Issue6 days ago
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Latest Issues

Working with what you have

One of the first self-taught art exhibitions I ever went to in Chicago featured Mose Tolliver (1925-2006).

It wasn’t in a museum. It wasn’t even in a proper gallery.

It was in the living room space of painter Roger Brown’s Chicago home an...

6 days ago
1
1

Worthless forgery or priceless masterpiece?

Recently, I came across a sculpture by an artist I admire at an auction.

Although the piece was initialed, it was listed as anonymous.

I bought it for a fraction of what similar works by this artist typically sell for, which got me thinki...

20 days ago
2

Creatives see form. Clients see consequences.

George Nelson once wrote in How to See that “an overwhelming majority of adults, way over 90 percent, cannot see except in the most primitive sense, such as identifying a neighbor’s dog or a traffic light.”

In other words, most people only...

a month ago
3

Two paths to great work

Albert Einstein was twenty-six when he overturned centuries of physics. Andy Warhol defined the visual language that would make him famous in his thirties.

Some innovators get to a clear idea early.

Others take a very different path.

Hen...

2 months ago
4

“Because I like it.”

During critiques, I ask my design students, “Why did you choose this direction?”

I often get the same answer:

“Because I like it.”

It’s fine to like your work. But liking something isn’t the same as understanding it.

Most of the time,...

2 months ago
2

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  • Tim Bruce

    Chief Creative Officer, Designer, Co-Founder of LOWERCASE Inc., Exhibited Artist, Art Collector, and Faculty at the School of the Art Institute Chicago (SAIC).

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