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Creative for Creatives

Tim Bruce

Style doesn't solve challenging business problems. Creative ideas do. Yet theory and tools aren't enough. Here, I explore creativity for designers and creatives seeking actionable inspiration in a distracted AI world. Ready to discover your creative edge?

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Substack
PricingFreemiumPublishesWeekly
Issues139Founded4 years agoLast Issue3 days ago
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Latest Issues

The Parking Garage I Still Remember Twenty Years Later

Even twenty years later, I vividly remember my first visit to Santiago Calatrava’s addition to the Milwaukee Art Museum.

The building itself is dramatic—a sculptural addition with a movable sunscreen stretching 217 feet, opening and closin...

3 days ago
1
1

Want to sharpen your creative thinking?

What’s for dinner? That simple question has more in common with creative thinking than you might expect.

Open the fridge and find carrots, wild venison, miso, eggs, and a handful of greens. On the counter, you have tomatoes, onions,...

17 days ago
2

What do we miss when we already know what we’re looking at?

Most of the time, we don’t really see.

We recognize.

We move through familiar things on autopilot—categorizing, labeling, and moving on. An advertisement is an advertisement. A product is a product. A post is a post. Visual noise fades in...

a month ago
1
1

What if your first good idea is the problem?

In nearly every advanced design class I teach, I notice the same tendency: students start designing before they’ve read the content.

Even after seeing it so often, I’m still surprised.

They’ll start exploring layout, experimenting with gr...

a month ago
1

Rethinking "The Good Client"

I used to think the defining characteristic of a good client was trust.

It turns out I was only half right.

Recently, at a University of Illinois student design show in Wicker Park, I was reminded of a lecture by David Colley—a remarkable...

2 months ago
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1

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  • Tim Bruce

    Chief Creative Officer, Designer, Co-Founder of LOWERCASE Inc., Exhibited Artist, Art Collector, and Faculty at the School of the Art Institute Chicago (SAIC).

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