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Creative for Creatives

Tim Bruce

Style doesn't solve challenging business problems. Creative ideas do. Yet theory and tools aren't enough. Here, I explore creativity for designers and creatives seeking actionable inspiration in a distracted AI world. Ready to discover your creative edge?

Platform
Substack
PricingFreemiumPublishesWeekly
Issues136Founded4 years agoLast Issue4 days ago
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Latest Issues

What if your first good idea is the problem?

In nearly every advanced design class I teach, I notice the same tendency: students start designing before they’ve read the content.

Even after seeing it so often, I’m still surprised.

They’ll start exploring layout, experimenting with gr...

4 days ago

Rethinking "The Good Client"

I used to think the defining characteristic of a good client was trust.

It turns out I was only half right.

Recently, at a University of Illinois student design show in Wicker Park, I was reminded of a lecture by David Colley—a remarkable...

18 days ago
4
1

How do designers solve problems they've never seen before?

When I was eleven years old, I found an old physics book from a self-teaching series called Made Simple tucked away in the attic of my grandparents’ farm.

I thought I’d discovered a buried treasure—as exciting as finding an arrowhead in th...

a month ago
4

Contrast isn’t just about style

Most designers think contrast is about making things different.

The story of André the Giant suggests otherwise.

In the spring of 1965, André René Roussimoff reported for a routine physical after receiving his draft notice for the French...

2 months ago
4

Shoot first, think later

A few years ago, while speaking at an online creative conference, I listened in on a fellow presenter: photographer Jay Maisel.

During his talk, Jay spoke about waiting for exactly the right moment to press the shutter.

And it made me won...

2 months ago
3
2

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  • Tim Bruce

    Chief Creative Officer, Designer, Co-Founder of LOWERCASE Inc., Exhibited Artist, Art Collector, and Faculty at the School of the Art Institute Chicago (SAIC).

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