CTRL the Narrative
Tonya McKenzie is the founder of Sand & Shores, a Crisis PR and Sports Media firm. She is an international speaker and the Chair of the Los Angeles County Commission on Alcohol and Other Drugs.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 267 | Founded | a year ago | Last Issue | 4 days ago |
| Active | |||||
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tonyamckenziepr.substack.comLatest Issues
The LA Jazz Festival Fell Apart
I sat down with journalist Julia Wick from L.A. Material this week to talk about the collapse of the inaugural LA Jazz Festival. And if you haven’t been paying attention to this story, you need to start. Because this one has layers.
Here’s...
Your Brand Travels With You
Fall sports are here. And so is transfer season.
High School Football Season
Right now, across the country, student-athletes are walking into new locker rooms, meeting new coaches, and figuring out where they fit on a team full of strange...
The Student Loan Rules Just Changed. Most Borrowers Have No Idea.
Somewhere between the group chat and the group text, seven and a half million people missed the memo: the SAVE plan is dead, PAYE and ICR are on a countdown, and the government just changed how much parents and grad students can borrow. No...
The WNBA Doesn't Have a Sophie Cunningham Problem. It Has a Communications Problem.
Sophie Cunningham told ESPN what she believes. That part is simple. She thinks trans athletes shouldn’t compete in women’s sports. She called it “common sense.” She said she’d always stand on it.
What happened next is the part worth studyi...
The Athletes Getting Paid Aren't Just the Fastest. They're the Best Storytellers.
Hey Parents & Jr. CTRLers,
Let me tell you something the recruiting rankings won’t.
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Last week, Learfield dropped a...
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Authors
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CTRL The Narrative: a sharp weekly newsletter for comms pros, PR practitioners, sports media professionals and marketers staying ahead of trends, tech, media & culture. \ud83e\udde0 Smart insights, \ud83d\udee0️ tools, \ud83c\udfac pop culture, \ud83d\udcbc exclusive opps by Tonya McKenzie.
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