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Two Steps Forward

Mike Alwill

Ruminations on the tech and trends that shape our lives, on and off our screens.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues15SubscribersRead twostepsforward.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Value Creation vs. Value Extraction

Halloween is my favorite holiday. Fall, scary movies, and I even got married on Halloween! Last night, after dropping our toddler off at my mom’s, my wife and I celebrated our anniversary with a viewing of Psycho on the big screen. We left ...

a month ago
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AI's Double-edged Sword

If you’ve been following October tech earnings, AI continues to be the story of the day, with arguable wins happening across Apple (for its local and low-cost approach to AI), Google (for its integration across products approach to AI), and...

a month ago
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The Secret Big Bad?

You know those movies with a surprise twist at the end where an ally of the hero’s turns out to be the Big Bad in disguise? Done well, the audience is stunned–until they look back on the turncoat’s actions and realize how they served greate...

7 months ago
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1

Company Spotlight: Amazon & AI content on Kindle

Note: This is the first in what I’m calling “Company Spotlight” pieces that dive deep on an aspect of a particular company, in today’s case: Amazon’s Kindle Direct Publishing. If you enjoy this kind of post, let me know!

10 months ago
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0

Authors

The writers behind this newsletter.

  • Mike Alwill

    Analyst, writer, overthinker with two tours in FAANG (Google, Meta) and time spent in growth strategy consulting.

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