Two Steps Forward
Mike AlwillRuminations on the tech and trends that shape our lives, on and off our screens.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 12 | Subscribers | Read | twostepsforward.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Company Spotlight: Amazon & AI content on Kindle
Note: This is the first in what I’m calling “Company Spotlight” pieces that dive deep on an aspect of a particular company, in today’s case: Amazon’s Kindle Direct Publishing. If you enjoy this kind of post, let me know!
Hockey Sticks & Why You Need to Stake to the Puck
Anyone who’s spent any time in business culture knows all about hockey stick growth. For everyone else, the principle is simple: growth across many activities starts as a low, slow “simmer” that lasts for a long time with little progress un...
Cogs & Connectors
A few weeks ago, I had to replace the batteries for one of my kid’s toys. The batteries were those small, coin-shaped button batteries and I naively went to the hardware store thinking I’d be able to pick out the right one based on sight al...
Replikator
Mama is tired. She’s always tired this time of year, Janie knows, but she seems extra tired today. It’s harvest season for the eggplants, a mad scramble in the October heat to pick the vegetables when they’re firm and plump and deep purple,...
Authors
The writers behind this newsletter.
Analyst, writer, overthinker with two tours in FAANG (Google, Meta) and time spent in growth strategy consulting.
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