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TWSS | That's What She Said

Candace D. Guinn

A dynamic copywriting blog sharing actionable tips, in-depth insights, and proven best practices to help empower both emerging and experienced writers. Master specialized writing techniques to build community, boost engagement, and increase revenue.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues7SubscribersRead candacedguinn.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

The Psychology of Storytelling

Every storyteller has asked themselves at some point: What makes their stories sooo good” and “why do mine keep falling flat?

4 months ago
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Email Marketing in 2025: The New Rules of Engagement

If you’ve been feeling like something about your email marketing game has been... off lately, you're not imagining it.

6 months ago
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Weak Hooks Are Killing Your Engagement—Here's My Cheat Code

80% of People Read Your Headline. Only 20% Read the Rest.

10 months ago
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Mind Reading Isn't Plagiarism

If your copy isn’t converting, it’s probably because you’re saying what you want to say instead of what your audience needs to hear.

10 months ago
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Authors

The writers behind this newsletter.

  • Candace D. Guinn

    ✏️ Copywriter | Copy & Messaging Coach \ud83e\uddf1 Helping Coaches & Consultants Build Authority \ud83e\uddf1 x \ud83e\uddf1 \ud83d\udcb0 Over $1M in Client Revenue

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