Unlocking PLG
Audrey Melnik, Jess O'NeillProduct Led Growth education and discussion.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 33 | Subscribers | Read | blog.unlockinggrowth.co |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Team Churn: The biggest risk to your Growth Tool Stack
Have you heard of the term “bus factor”? If only one or two people hold all the knowledge and expertise about your growth tools, your bus factor is dangerously low. This means that if they were to leave—whether by finding a new job, taking ...
The Value of Lead Scoring in Bifurcating Your Sales Process
In the fast-paced world of sales, time and efficiency are paramount. Every lead represents a potential opportunity, but not all leads are created equal. Enter lead scoring—a transformative strategy that enables businesses to prioritize lead...
Do Your Growth Team Members Need to Be Technical?
In today's competitive landscape, businesses constantly seek innovative ways to scale and grow. Central to this ambition is the growth team, a cross-functional group dedicated to driving user acquisition, engagement, and retention. A common...
The Unsung Metric: Time to Conversion
In the competitive world of SaaS (Software as a Service), metrics like monthly recurring revenue (MRR), customer acquisition cost (CAC), and churn rate often take center stage. However, there’s one crucial metric that frequently goes unnoti...
Authors
The writers behind this newsletter.
Co-founder of Unlocking Growth Creator of the Customer Journey Optimization methodology.
Marketing & Events Co-ordinator at Unlocking Growth
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