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unusually focused

Ryan Orrico

build your own systems. define your own terms. break shallow feedback loops.

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Substack
PricingOnly free issuesPublishesDaily
Issues125SubscribersRead nonichenoproblem.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

The Alchemy of Marketing: Turning Language Into Loyalty

I remember the moment it first hit me—this magic that a string of words, arranged just right, could make someone on the other side of the world do something. It felt like discovering a secret superpower. I’d watch internet marketers piece t...

10 months ago
7
6

The Art of Thoughtful Alienation: Why You Don’t Need Everyone to “Get” You

“How do I create content that feels 100% me, without my high school crush from 1998 rolling their eyes?” If I could answer one question for good—just one—it would be this:

a year ago
3
0

The Story of Random Talking Video

I used to dodge cameras like they’d reveal my deepest secrets. For most of my life, I avoided them. It was like they were waiting to expose something I didn’t want to see. I hated how I looked, hated how I sounded. I didn’t even show up for...

a year ago
5
0

From “Value Content” to Foundational Content: Why Tips Alone Won’t Build Your Reputation

Why do genuinely brilliant coaches—people with a track record of real results—still struggle to attract premium clients who truly value their work?

a year ago
4
4

Authors

The writers behind this newsletter.

  • Ryan Orrico

    serial enabler of audacious ideas

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