valueIQ
Value selling, pricing strategy, and building business cases that hold up when the deal reaches finance.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 25 | Founded | a year ago | Last Issue | 21 days ago |
| Active | |||||
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valueiq.substack.comLatest Issues
Usage Data Is Not a Value Story - And Your Customers Know It
The data is there. The value story is not.
The rise of usage-based and credit-based pricing has made it easier than ever to track what customers do.
Every revenue team has more consumption data than they know what to do with. Credit...
What valueIQ Is, What It's Building, and What's Coming Next
A note from Lee Iverson, Co-founder and CTO
Why we built valueIQ this way
Most B2B SaaS companies ship fast and iterate in production. We took a different approach.
Between January and April 2026, valueIQ was in a soft launch period....
Value Engineering is structurally broken for mid-market B2B SaaS
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Value selling has become table stakes for complex B2B deals. The expectation is no longer "tell me why this is valuable." It is: "prove to me why this is worth the price — with numbers I can defend internally."
Ten years a...
valueIQ Is Now Live. Here's What It Does.
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There is a moment every B2B sales team knows.
The deal is progressing. The champion is bought in. The technical evaluation went well. Then it goes to finance - and the CFO asks: “What’s the ROI?”
Most sales teams don’t have...
The $140 Billion Gap: Why We Built valueIQ
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Picture an AE. Six months into the deal. Three discovery calls, two product demos, one executive alignment session. The champion is bought in. The technical team signed off. The contract is one meeting away.
Then it goes to...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for valueIQ.
| Subscribers | Engagement | 69 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
The revenue stack can't answer, "What's the ROI?" We write for B2B SaaS revenue teams who want to fix that - value selling, pricing, and CFO-ready business cases.
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