Varejo News® por Michel Jasper
Michel Jasper WEB JASPER®•341K followersNewsletter mensal sobre Varejo, com foco em: Operação, Gerenciamento de Categoria, Trade Marketing e Tecnologia
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 36 | Subscribers | Read | linkedin.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Supermercado Pode Vender Medicamentos? Entenda a Lei 15.357/2026 e Prepare Sua Loja
Sim, supermercado pode vender medicamentos desde março de 2026. A Lei 15.357 autoriza farmácias dentro de supermercados, com regras sanitárias específicas.
Jornada do Shopper Híbrido: Planograma + App sem Fricção
A jornada do shopper híbrido só flui quando a loja física “conversa” com o app/e-commerce: categorias, nomes, preços e disponibilidade precisam ser consistentes para o cliente não se perder entre canais. Ao integrar pontos de contato e padr...
Precificação Dinâmica no Varejo: Como Aumentar Margem
## Estratégias de Precificação Dinâmica no Varejo
Guia Prático de Previsão de Demanda para Supermercados
Você já ficou sem estoque de um produto campeão de vendas numa sexta-feira à tarde? Ou, no extremo oposto, jogou fora caixas de produtos vencidos que ninguém comprou? Esses dois problemas têm o mesmo nome: falha na previsão de demanda.
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