Varejo News® por Michel Jasper
Michel JasperNewsletter mensal sobre Varejo, com foco em: Operação, Gerenciamento de Categoria, Trade Marketing e Tecnologia
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 12 | Subscribers | Read | linkedin.com |
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Latest Issues
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Ifood: um negócio predatório!
Em 31 de janeiro de 2022 eu meu grande amigo, mestre em franquias Mauricio Salkini escrevemos um artigo chamado: Um péssimo negócio chamado delivery (link no final desse artigo), hoje volto aqui para falar do mesmo assunto, mas especificame...
Como usar Clip Strip corretamente!
Clip Strip é uma técnica que tem por finalidade cruzar os produtos no ponto de venda que tenham entre si relação direta de consumo –, destacando-os entre os demais produtos.
Layout que vende, como vender mais através da exposição de produtos.
O primeiro ponto que você precisa entender é que o comportamento do shopper está em constante mudança. Entender seu comportamento no ponto de venda é fundamental para aumentar as vendas e a margem da sua empresa.
A importância da Estrutura Mercadológica.
Neste artigo curto falarei sobre o que é estrutura mercadológica e como ela pode ajudá-lo a melhorar seus resultados, suas análises e a experiência de compra do Shooper, mas antes preciso falar sobre a árvore de decisão de compra do shopper...
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