Varejo News® por Michel Jasper
Michel JasperNewsletter mensal sobre Varejo, com foco em: Operação, Gerenciamento de Categoria, Trade Marketing e Tecnologia
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 26 | Subscribers | Read | linkedin.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
O crescimento dos produtos Fakes nos Supermercados
Nos últimos anos, tornou-se comum encontrar produtos que parecem algo que não são ocupando espaço nas prateleiras dos supermercados.
NRF 2025 - Minha visão sobre a edição 2025
Mais um ano em que estive em Nova York para participar da NRF 2025, o maior evento de varejo do mundo!
Preços dinâmicos no varejo: o que são e como aplicar?
O varejo precisa começar a usar preços dinâmicos, e sim, isso é possível tanto no e-commerce quanto nas lojas físicas. Mas antes de seguir adiante, vamos entender o que é preço dinâmico.
Por que o varejo ainda não leva Trade Marketing a sério?
Quando falamos de Trade Marketing, o primeiro passo é entender seu papel, e que esse papel vai muito além de só tirar verba da indústria.
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