Veddika's Substack
Veddika AgrawaalMy personal Substack
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 20 | Founded | 6 months ago | Last Issue | 2 months ago |
| Active | |||||
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veddikaagrawaal.substack.comLatest Issues
The Underdog I Got Wrong: How Flipkart Quietly Won the India That Actually Matters
Not consciously.
It’s just that the narrative does the underestimating for you.
In Tier 1 India, the default reflex is Amazon.
“I’m on Amazon.”
“I’ll check Amazon.”
The metros made Amazon the verb, and if you spend enough time building...
Convenience Is Replacing Loyalty
I belong to Gen Z.
And if there’s one thing older generations seem to agree on, it’s that we’re not very loyal.
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India Doesn’t Have A Women Entrepreneurship Problem. It Has A Women Scale Problem.
While reading Inc42’s recent D2C 3.0 report, one statistic stayed with me far longer than the headline ecommerce growth numbers did.
Women-led D2C startups in India have raised over $1.2 billion, accounting for nearly 12% of total D2C fund...
Ceramides, Q-Commerce, and Fake Weddings: The 2026 Indian Consumer in Three Searches
I read the Kantar India in Search 2026 report this week. And the more I sat with it, the more I realised — this isn’t really a search report.
It’s a generational document.
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India’s Next E-Commerce Boom Will Be Built on Value Commerce, Not Premium Commerce
Luxury beauty is growing.
Premium smartphones are selling.
Affluent consumers are spending more.
But after reading about Amazon Bazaar’s rapid growth and observing how platforms like Meesho and Flipkart Shopsy are scaling aggressively,...
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Authors
The writers behind this newsletter.
Founder of EcomBeyondDropship — building the go-to platform for Indian ecommerce intelligence and activation. Warwick Business School graduate. Based in Surat. Writing about marketplaces, D2C, and how brands actually grow in India.
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