Reletter
Artwork for Veddika's Substack

Veddika's Substack

Veddika Agrawaal

My personal Substack

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues21Founded6 months agoLast Issue6 days ago
Active

Read this Newsletter

veddikaagrawaal.substack.com
Artwork for Veddika's Substack

Latest Issues

Are We Building to Scale, or Are We Building to Last?

A couple of days ago, I read that Wipro Consumer Care is acquiring a 60% stake in Dermatouch for ₹387.5 crore.

My first reaction was simple: another D2C acquisition.

Thanks for reading Veddika's Substack! Subscribe for free to receive new...

6 days ago
1

The Underdog I Got Wrong: How Flipkart Quietly Won the India That Actually Matters

Not consciously.

It’s just that the narrative does the underestimating for you.

In Tier 1 India, the default reflex is Amazon.

“I’m on Amazon.”

“I’ll check Amazon.”

The metros made Amazon the verb, and if you spend enough time building...

2 months ago
4

Convenience Is Replacing Loyalty

I belong to Gen Z.

And if there’s one thing older generations seem to agree on, it’s that we’re not very loyal.

Thanks for reading Veddika's Substack! Subscribe for free to receive new posts and support my work.

We switch jobs faster.

W...

3 months ago
4

India Doesn’t Have A Women Entrepreneurship Problem. It Has A Women Scale Problem.

While reading Inc42’s recent D2C 3.0 report, one statistic stayed with me far longer than the headline ecommerce growth numbers did.

Women-led D2C startups in India have raised over $1.2 billion, accounting for nearly 12% of total D2C fund...

3 months ago
2

Ceramides, Q-Commerce, and Fake Weddings: The 2026 Indian Consumer in Three Searches

I read the Kantar India in Search 2026 report this week. And the more I sat with it, the more I realised — this isn’t really a search report.

It’s a generational document.

Thanks for reading Veddika's Substack! Subscribe for free to recei...

3 months ago
2

Key Facts

Contact Information
Newsletter Author
Number of Subscribers
Find out how many people subscribe to this newsletter.

Audience Metrics

Subscribers, engagement, traffic and sponsorship for Veddika's Substack.

SubscribersEngagement70Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

Authors

The writers behind this newsletter.

  • Veddika Agrawaal

    Thinking out loud about Indian e-commerce — marketplaces, D2C, and how brands actually grow here. Founder, EcomBeyondDropship. Warwick Business School. Based in Surat.

  • Frequently Asked Questions

    How can I access the email archive for Veddika's Substack?

    You can find recent issues that have been published by Veddika's Substack on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does Veddika's Substack have?

    To see how many people subscribe to Veddika's Substack, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in Veddika's Substack?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch Veddika's Substack as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like Veddika's Substack?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact Veddika's Substack using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to Veddika's Substack?

    Scroll up to where it says Related Newsletters to see other publications like Veddika's Substack. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact Veddika's Substack?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.