Videogame Positioning
Federico CicchiA newsletter for game founders. Fix category, promise and proof to grow your revenues.
| Platform |  | Pricing | Only paid issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 50 | Founded | a year ago | Last Issue | 8 days ago |
| Active | |||||
Read this Newsletter
videogamepositioning.substack.comLatest Issues
Your Game’s Name Is a Contract, Fallout 76 Broke Every Clause
Bethesda didn’t ship a bad Fallout game. They shipped a game that wasn’t Fallout. The brand still hasn’t recovered.
On June 10, 2018, Todd Howard stood on the E3 stage and said six words that broke a twenty-year contract with millions of p...
Cyberpunk 2077 Shipped Two Games Under One Name. Only One of Them Worked.
How CD Projekt Red’s platform decision turned a defensible PC game into a historic console crisis, and what the three-year recovery cost.
December 10, 2020. Two players buy the same game at the same moment. One boots Cyberpunk 2077 on a PC...
The Game That Proved Your Price Tag Is a Promise You Can’t Break
How Battlefront II’s pay-to-win system made a great game invisible, and what the 30-month recovery cost.
On November 12, 2017, someone on EA’s community team logged into Reddit and typed twenty-six words that would become the most downvote...
The Day Before Marketed an MMO, Shipped an Extraction Shooter, and Closed in Four Days
How a manufactured perception gap created Steam’s most wishlisted game, and why nothing could save it once reality shipped.
In May 2022, The Day Before sat at number one on Steam’s wishlist rankings. Ahead of Starfield. Ahead of Hollow Kni...
April 2026 Deep Dive: The Sacrifice Stack
How to Know What to Cut, In What Order and Based on Where You Sit in Your Category
Anthem’s feature list was twelve items long on the day it shipped. Javelins. Flying. Loot drops. Fort Tarsis. Dialogue choices. Strongholds. Freeplay. Open...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Videogame Positioning.
| Subscribers | Engagement | 63 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
Authors
The writers behind this newsletter.
I write weekly on videogame positioning: category, promise, and proof; so players “get it” fast enough to care. Led product development on $100M+ shipped titles, including Fallout Shelter.
Frequently Asked Questions
How can I access the email archive for Videogame Positioning?
You can find recent issues that have been published by Videogame Positioning on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does Videogame Positioning have?
To see how many people subscribe to Videogame Positioning, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in Videogame Positioning?
Newsletter advertising can be extremely effective when it's done right. Before you pitch Videogame Positioning as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like Videogame Positioning?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact Videogame Positioning using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to Videogame Positioning?
Scroll up to where it says Related Newsletters to see other publications like Videogame Positioning. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact Videogame Positioning?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.