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What I learned this Week

Brian G. Burns

I share what I have learned this week that will help YOU sell smarter

PricingOnly free issuesPublishesTwice weekly

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

How to Sell Like a CEO

Getting any large deal funded and approved will require selling to the C-Suite, but what do they care about, and how do they want to be approached? That is the topic of today's interview. We have an expert at building relationships and comm...

21 days ago

Mastering The C-Suite Conversation

We are taught to ask questions and deliver our "Value Proposition", magical Insights and our Sales Ready messaging but do executives care? NO!!! So what do they care about, and what do they want from a salesperson? This is the question we a...

a month ago


In sales, we talk a lot about motives and motivation; for some, it is about success or competitiveness, but for others, it is about solving a puzzle. In today's episode, we talk with a great independent Sales rep who shares what he has lear...

a month ago

How to Close C-Level Enterprise Deals that Touch Multiple Departments

When selling to the enterprise, we not only need to compete with other vendors but also compete against "No Decision". When I speak with Sales Leaders, they share that for deals that are funded and are a great match, more than 80% still do ...

a month ago


The writers behind this newsletter.

  • Brian G. Burns
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