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What is working today in B2B

B2B Revenue Leadership Show - PodCast on your Favorite PodCast player collective

What I learned this week about B2B Sales & Marketing

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

How to Sell Like a CEO

Getting any large deal funded and approved will require selling to the C-Suite, but what do they care about, and how do they want to be approached? That is the topic of today's interview. We have an expert at building relationships and comm...

10 days ago
21
12

How to Drive the Decision-Making Process and Close the Deal!!!

We are taught to ask questions and deliver our "Value Proposition", but do executives care? NO!!! So what do they care about, and what do they want from a salesperson? This is the question we answer on today's episode of the Brutal Truth po...

14 days ago
31
13

Mastering The C-Suite Conversation

We are taught to ask questions and deliver our "Value Proposition", magical Insights and our Sales Ready messaging but do executives care? NO!!! So what do they care about, and what do they want from a salesperson? This is the question we a...

18 days ago
39
16

How to Avoid the #1 Trap in Sales and Selling

In sales, we know how much better and different our product is from the alternatives, but our prospects always want to put us into the commodity trap. So, how do we avoid this to be on the same page? This is the topic of today's episode of ...

21 days ago
24
12

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  • B2B Revenue Leadership Show - PodCast on your Favorite PodCast player collective
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