What I learned this week about B2B Sales & Marketing
Platform | ![]() | Pricing | Only free issues | Publishes | Twice weekly |
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Issues | 156 | Subscribers | Read | linkedin.com |
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In every interaction with others, there is a social contract and expectations. These expectations are NOT written or taught but are expected and missed; they break trust and kill deals. We assume we are doing all these, but when we get busy...
Today, we have an infinite number of things to do and be distracted with. In Sales, it is critical to determine what to focus on and how to move the deal forward. Technology and the focus on activity-based selling have been decreasing reven...
In sales, we face enormous amounts of rejection and pressure, and how we process this will have a massive impact on our success. On today's Brutal Truth podcast, I interview someone who has spent the last 20 years selling in one of the most...
In sales, we know how much better and different our product is from the alternatives, but our prospects always want to put us into the commodity trap. So how do we avoid this to be on the same page? This is the topic of today's episode of T...
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