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I write unhinged fiction for smiley people who are silently enraged (all of us). My debut novel BE WELL is out in June 2026. This is my newsletter. Come for the thoughts on my writing process, stay for the dumb puns.

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Substack
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Issues26Founded3 years agoLast Issue13 days ago
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  • Sarah Flocken

    I write unhinged fiction for smiley people who are silently enraged (all of us). My debut novel BE WELL (Heliotrope, 2026) is out now! Come for the thoughts on my writing process, stay for the dumb puns.

  • Rafael Frumkin

    Wife-in-progress, ex-academic, sapphic saltwater sweetie. Novelist: THE COMEDOWN (2018), CONFIDENCE (2023). Short stories: BUGSY (2024). Essays & criticism in The Point, Believer, NYT, Washington Post, Granta, &c. Post-postmodern, unoptimized.

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