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What YJ Thinks

Yew Jin Lim
Tens of paid subscribers

After nearly two decades building Google Search as a Eng Director, I now write about AI, crypto, trail running, and the slower practices that make life meaningful.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues95Foundeda year agoLast Issue7 days ago
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yewjin.substack.com
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Latest Issues

One small step for you, one giant leap for yourself

Here’s a technique to make that change in your life because you were too afraid to. Most of the changes you wish to make in your life don’t fail because you lack willpower. It is because the brain registers any attempt to introduce a change...

7 days ago
13
1

Failing isn’t failure

All of us were taught early on that failing is something we need to avoid and hide away from. That’s natural, but I believe when done too much and indoctrinated into a core belief, it causes us to treat any mistake as a judgment on ourselve...

15 days ago
16

Don’t Let Fear Drive Your Decisions

Millions of copies of the “Keep Calm and Carry On” poster were printed by the government in the UK in 1939 but there were actually very few left other than the ones that were discovered by a bookseller among boxes of out-of-print books sixt...

24 days ago
22
4

The first two hours

I didn’t plan to become a 5am person.

You most definitely wouldn’t have pegged me as a morning person at all if you met me earlier in my life. I used to be the person who worked well into the night until it become a question of whether it...

a month ago
47
7

Stop the pursuit of happiness

I was nudged towards "Meno's paradox and happiness" by one of my readers. I was previously not familiar with this text so I needed to do research and actually read and think about it, but they were pretty sure this would make for at least a...

a month ago
24
6

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  • Yew Jin Lim

    Reformed Big Tech lifer. Startup founder. Occasional Substack scribbler.

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