Business as Usual
Willian CorreaWhere battle-tested leadership meets strategic business impact—practical insights from 20+ years of building high-performing teams, scaling platforms, and turning technical complexity into competitive advantage
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 42 | Subscribers | Read | businessasusual.io |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Tokenmaxxing Is the Budget Game, Played With AI Tokens
A few weeks ago, a Meta employee built an internal leaderboard called “Claudeonomics” that ranked 85,000 employees by how many AI tokens each one consumed. The top user burned through 281 billion tokens in 30 days. Some employees were runni...
Platform Teams Forgot They Have Customers
The engineering director had fourteen slides ready, one per platform feature shipped that quarter. Each slide carried a small green check. He was proud of it, and he should have been. The team had delivered everything on the roadmap, on tim...
The Foreman Problem: Managing Teams When Your Best Worker Isn't Human
In the 1880s, factories got too big for their owners to see. A textile mill with thirty workers could be run by the person who owned it. A mill with three hundred couldn’t. Someone had to stand on the floor, watch the machines, watch the pe...
Ninety Percent of CEOs Say AI Changed Nothing. The Other Ten Percent Have a PR Team.
Late last year, I came across an article about a company’s AI strategy. Big claims. Millions in projected savings. A quote from their CEO about “changing how we build forever.” I read the whole thing. Then I pulled up their last two quarter...
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