Business as Usual
Willian CorreaWhere battle-tested leadership meets strategic business impact—practical insights from 20+ years of building high-performing teams, scaling platforms, and turning technical complexity into competitive advantage
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 48 | Founded | 3 years ago | Last Issue | 7 days ago |
| Active | |||||
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businessasusual.ioLatest Issues
Service Boundaries Should Follow Team Boundaries
A few years back, I sat in a war room at 2 a.m. while three engineers from three different teams argued about whose service had broken. The customer-facing failure was clear. The path through the system was not. Somebody on the call kept sa...
The Title Convergence Problem
A few years ago I sat with someone over coffee who asked me a version of the question I've heard at least twenty times. "Should I go EM or Staff?" She had an offer for each, at two different companies, and she wanted the one that would set...
The Two-Person Team Is a Fantasy
A founder I knew last year was proud of his two-person engineering team. They were shipping more than competitors with ten engineers. He had numbers to back it up: features per quarter, deploys per week, response times on customer requests....
Billable Hours Are Dead. What Replaces Them?
A few years ago, at a consulting firm I was part of, I was in a review meeting with a client who had just watched the team do in three hours what used to take three days using some new tools. He was pleased with the result, but his next que...
The Onboarding Problem Nobody Talks About
An engineer I worked with sat down next to a new hire during an incident review a few years ago, in a regulated environment where a wrong log line could cost the company a seven figure fine. The new hire had shipped a fix two weeks earlier....
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