Business as Usual
Willian CorreaWhere battle-tested leadership meets strategic business impact—practical insights from 20+ years of building high-performing teams, scaling platforms, and turning technical complexity into competitive advantage
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 45 | Founded | 3 years ago | Last Issue | 6 days ago |
| Active | |||||
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businessasusual.ioLatest Issues
Billable Hours Are Dead. What Replaces Them?
A few years ago, at a consulting firm I was part of, I was in a review meeting with a client who had just watched the team do in three hours what used to take three days using some new tools. He was pleased with the result, but his next que...
The Onboarding Problem Nobody Talks About
An engineer I worked with sat down next to a new hire during an incident review a few years ago, in a regulated environment where a wrong log line could cost the company a seven figure fine. The new hire had shipped a fix two weeks earlier....
What AI Exposed About Engineering Management
Lately I have been hearing the same pattern from engineering leaders at different companies. An org rolls out AI coding tools across the board. Three months in, the EM walks into a quarterly review proud of one number. PR velocity is up two...
Tokenmaxxing Is the Budget Game, Played With AI Tokens
A few weeks ago, a Meta employee built an internal leaderboard called “Claudeonomics” that ranked 85,000 employees by how many AI tokens each one consumed. The top user burned through 281 billion tokens in 30 days. Some employees were runni...
Platform Teams Forgot They Have Customers
The engineering director had fourteen slides ready, one per platform feature shipped that quarter. Each slide carried a small green check. He was proud of it, and he should have been. The team had delivered everything on the roadmap, on tim...
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