Business as Usual
Willian CorreaWhere battle-tested leadership meets strategic business impact—practical insights from 20+ years of building high-performing teams, scaling platforms, and turning technical complexity into competitive advantage
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 24 | Subscribers | Read | businessasusual.io |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Small Bets, Big Career—Growing When Your Manager Won’t
He didn’t say it like a threat. He said it like a tip from someone who’d been burned:
Prioritize Like a Pro IC: The Science That Makes You Faster
The day I stopped juggling six “quick” tasks at once and finished one high-value item end-to-end, two things happened. My stress dropped, and my throughput went up—permanently. That wasn’t a motivational poster moment; it was math, queuing ...
Enterprise Problem Definition: How to Prioritize the Right Work
Proven frameworks and playbooks for defining enterprise product problems and prioritizing execution across new initiatives and existing systems
REST, GraphQL, and the Age of Multi-Agent Traffic for APIs
The first time we opened our APIs to an internal pricing agent, traffic looked normal at 9:00 a.m. By 9:03, read QPS was up 12x, cache hit rate fell by half, and our latency S-curve grew a second tail. No one “DDoS’d” us. We’d simply connec...
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