Willy's Substack
Willy H. GerberSharing knowledge is my passion
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 12 | Subscribers | Read | willyhgerber.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Storyboard of the Article "AI: The First Step"
Starting Point
In the previous article, a central issue was raised that often goes unnoticed: when an organization approaches artificial intelligence solely from a rationalization perspective—cost reduction, automation—it may improve c...
AI: The First Step
Starting Point
In the previous article (AI: The Efficiency Trap), a central issue was raised that often goes unnoticed: when an organization approaches artificial intelligence solely from a rationalization perspective—cost reduction, autom...
Storyboard of the Article "AI: The Efficiency Trap"
For many years, I worked as a business consultant, moving between strategy and operations. I was never comfortable with the role of a specialist optimizing one part of a system while ignoring the rest. My background in physics pushed me in...
AI: The Efficiency Trap
For many years, I worked as a business consultant, moving between strategy and operations. I was never comfortable with the role of a specialist optimizing one part of a system while ignoring the rest. My background in physics pushed me in...
Authors
The writers behind this newsletter.
Degree in Physics (1975, UC Chile) and Ph.D. in Physics (1989, Wolfgang Goethe University, Germany). Experience in applied physics (Hilti, 1980-1989) and consulting (1990-2007, PwC and others). Academic at UACh (2007-2025). Currently retired.
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