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Willy's Substack

Willy H. Gerber

Sharing knowledge is my passion

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Substack
PricingOnly free issuesPublishesDaily
Issues12Foundeda year agoLast Issue2 months ago
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Latest Issues

Storyboard of the Article "AI: The First Step"

Starting Point

In the previous article, a central issue was raised that often goes unnoticed: when an organization approaches artificial intelligence solely from a rationalization perspective—cost reduction, automation—it may improve c...

2 months ago
2

AI: The First Step

Starting Point

In the previous article (AI: The Efficiency Trap), a central issue was raised that often goes unnoticed: when an organization approaches artificial intelligence solely from a rationalization perspective—cost reduction, autom...

2 months ago

Storyboard of the Article "AI: The Efficiency Trap"

For many years, I worked as a business consultant, moving between strategy and operations. I was never comfortable with the role of a specialist optimizing one part of a system while ignoring the rest. My background in physics pushed me in...

2 months ago
1

AI: The Efficiency Trap

For many years, I worked as a business consultant, moving between strategy and operations. I was never comfortable with the role of a specialist optimizing one part of a system while ignoring the rest. My background in physics pushed me in...

2 months ago
1

Can an AI Reach Einstein’s Level?

The short answer is: No. And it’s not because we lack computational power, or because we need more training or data.

The reason is deeper—and more uncomfortable: today’s artificial intelligence systems don’t understand the value of questio...

10 months ago

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  • Willy H. Gerber

    Degree in Physics (1975, UC Chile) and Ph.D. in Physics (1989, Wolfgang Goethe University, Germany). Experience in applied physics (Hilti, 1980-1989) and consulting (1990-2007, PwC and others). Academic at UACh (2007-2025). Currently retired.

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