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Copy THIS

Cass Whitaker

If you’re a writer who’s ready to go from last to be briefed to first to be consulted, Copy THIS is for you.

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Substack
PricingOnly free issuesPublishesWeekly
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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Amy Hawthorne: Confessions of a former SEO copywriter

In this week’s Copy THIS, I’m talking to the writers who feel stuck squeezing sentences out of half‑baked briefs. You’ll meet Amy Hawthorne, a former “keyword counter” who now treats research like an extreme sport - and refuses to let AI to...

4 months ago
4
0

Stop climbing. Start building.

In this week’s Copy THIS, we’re getting personal. I’m pulling back the curtain on my own “wrong ladder” career detour, why writers make better strategists than they’re given credit for, and how to stop hiding behind perfect plans so you can...

4 months ago
7
7

What Byron Sharp taught me about copywriting

In this week’s Copy THIS, we’re getting nerdy. Marketing science nerdy. I’m breaking down THE concept from How Brands Grow that rewired my brain - and with a couple of easy frameworks at the end, it might just rewire yours too.

4 months ago
11
17

Mélanie Cloes: The storyteller who won’t call herself a writer

In this week’s edition of Copy THIS, I interview Mélanie Cloes, a LinkedIn Growth Partner who helps founders once they’re done hiding. She doesn’t claim the title “writer,” yet her entire business is proof that writers make the best strateg...

4 months ago
3
1

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Authors

The writers behind this newsletter.

  • Cass Whitaker

    “You’ve got to be the most unoptimised copywriter I’ve ever heard of.” Ah, but you HAVE heard of me.

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