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Write with Impact

Cynthia Marinakos

I help health and community practitioners write clearly for the people who need them most.

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Substack
PricingOnly free issuesPublishesWeekly
Issues14Founded4 months agoLast Issue12 days ago
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Latest Issues

Overloaded with vague communication requests? Here's how to get clarity and content

Illustration by Cynthia Marinakos.

Tuesday arvo.

A new email arrives:

“We need to tell people about the new service.”

Not much context.

Just the request sitting there while I’m already 5 projects deep. My mind fires off:

Who’s this fo...

12 days ago

Transform content chaos into a published page in 5 steps

Illustration by Cynthia Marinakos.

I once had a chat with a woman I met while we were waiting for a procedure.

I’m always curious about people’s experiences using websites.

Especially health or government websites people are forced to g...

a month ago
1

What people look for on a health service website

Illustration by Cynthia Marinakos.

I went squizzing at practitioner websites recently.

One looked like an e-commerce site with a shopping cart on the top right of the page. Buy-now energy everywhere.

I’m sure the practitioner was lovely....

a month ago
1
2

AI scribes: what to know before you trust one

Illustration by Cynthia Marinakos.

A GP told me about her experience using AI for notetaking at my daughter’s appointment last week (much to Adele’s annoyance, she can’t stand it when I start chit chatting).

The GP loves the thoroughness...

a month ago
1

The one thing missing from most About pages

Illustration by Cynthia Marinakos.

Here’s the mistake I see a lot on About pages of therapists, counsellors, and allied health practitioners:

they overload their About pages with qualifications, modalities, and experience.

Fair enough. I...

2 months ago

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  • Cynthia Marinakos

    I share practical plain language and online communication strategies to help health communicators get important health information to the people who need it most. Digital communications specialist for 20 years, volunteer crisis supporter.

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