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新創 PR 媒關係

李欣岳 Antony

定期與新創 / 創業者分享對外溝通、媒體關係、社群經營、內容行銷、自媒體策略等 PR 相關主題的文章。

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Substack
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自媒體是新創最好的 PR 策略

對於 PR 策略,創業者/新創普遍會有一個迷思:認為努力多發新聞稿,就可創造大量曝光,或是頻繁與媒體溝通聯繫,尋求被採訪與報導的機會。這些很重要沒錯,但不是進入成長期的新創/創業者,開始著手建立 PR 策略時最優先的事務,通常會有很大的機率,這些投入的時間、心力、資金,會成為一場空,因為媒體,或是更具體來說是媒體的讀者,對新創或是所在產業、領域以及相關的內容,缺乏認識、不感興趣、找不到閱讀價值/動機。

7 months ago
4
0

媒體文字報導 VS. Podcast 採訪

最近在幾個不同的場合,陸續有機會和幾位創業者、新創投資人、Podcast 主持人,交流對於 Podcast 這個(新)媒體型態的觀察。其中,以我過往在媒體、新創、創投 PR 相關的工作經驗中,對於媒體「文字報導 VS. Podcast 採訪」,有幾個我覺得滿值得分享給創業者/新創參考的想法,可運用在往後規劃 PR 策略。

10 months ago
2
0

台灣新創 IPO 潮,然後呢?

【徵求與我一起 Coffee Chat 的讀者】

a year ago
1
0

如何建立 PR 策略與執行計畫?

【徵求與我一起 Coffee Chat 的讀者】

a year ago
1
0

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  • 李欣岳 Antony

    為新創 / 創業者提供專業的 PR、自媒體策略、內容行銷、社群經營等相關的 Advisor 協助。INFP人格。台灣第一批主跑網路產業的記者,擁有媒體、公關與新創超過 20 年經驗。期許自己成為一個溫柔但堅定的批判者。

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