新創 PR 媒關係
李欣岳 Antony不定期與新創 / 創業者分享建立媒體關係、創造報導機會、社群經營、自媒體內容、Go-to-market Strategy 對外溝通等 PR 相關主題的文章電子報。 【歡迎填寫 email 後按 “Subscribe” 就可免費訂閱】
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 14 | Subscribers | Read | antonylee.substack.com |
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#13. 做小池塘的大魚！新創 Go-to-market 背後的 PR 策略
在我過往與創業者／新創交流 PR 經驗的過程中，發現多數創業者，對 PR 存在著一個頗明顯的誤解，以為 PR 的主要工作成果，就是獲得被媒體報導的機會。然而，PR 的工作，是經營 Public Relations（公眾關係），而不只是狹隘的 Press Relations（媒體關係）。
#12. OpenAI 連 12 天產品發佈，為創業者／新創帶來哪些啟發？
在進入正文前，更新兩個我個人近期動態：
新創與媒體溝通的「逆思維」
建立媒體關係、定期與記者溝通，是成長期新創開始啟動 PR 策略時，很重要的一步。但對過往較少有與媒體打交道等相關經驗的創業者或新創，常常因為錯誤的期待與心態，造成事倍功半的結果，甚至因此踩到地雷而不自知。
自媒體是新創最好的 PR 策略
對於 PR 策略，創業者／新創普遍會有一個迷思：認為努力多發新聞稿，就可創造大量曝光，或是頻繁與媒體溝通聯繫，尋求被採訪與報導的機會。這些很重要沒錯，但不是進入成長期的新創／創業者，開始著手建立 PR 策略時最優先的事務，通常會有很大的機率，這些投入的時間、心力、資金，會成為一場空，因為媒體，或是更具體來說是媒體的讀者，對新創或是所在產業、領域以及相關的內容，缺乏認識、不感興趣、找不到閱讀價值／動機。
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Authors
The writers behind this newsletter.
曾任職媒體、創投、創業加速器，目前為新創陪跑顧問／Advisor。為新創 / 創業者提供 PR 策略、Stakeholders 溝通、GTM、自媒體經營、內容行銷、社群策略形象、雇主品牌／教育訓練／人才招募策略等相關協助。期許自己成為溫柔但堅定的批判者。
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