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Not For Reality

Yehia Abouseif

A designer's thoughts on production design, props, and the fictional worlds of film and tv. Every other Friday.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues6SubscribersRead notforreality.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Home vs. TV Set: Living Spaces That Work on Camera

There's this fine line between bedrooms that feel lived-in and bedrooms that scream "this is a set," and once you notice the difference, you can't unsee it. Real bedrooms have that one chair that exists solely to hold clothes. They have boo...

2 months ago
11
0

What I learned about the American suburbs through cartoons and teen movies

I spent Labor Day weekend in Montauk (insert White Chicks reference here) and there were so many things that came to mind that I wanted to note down regarding films and film sets. And yes, another vacation I turned into a location scout.

2 months ago
15
0

4 brilliant examples of fictional brand design in movies & tv

As a designer that has also worked for brands and advertising agencies, I can't turn off the part of my brain that immediately clocks what's real product placement versus what's fictional. It's a reflex. I'll be watching a movie and suddenl...

3 months ago
7
0

Greek Islands & Alien Worlds

Good evening readers! Another long break between posts I know, but I will get better at this (don't hold me to it).

4 months ago
10
1

Authors

The writers behind this newsletter.

  • Yehia Abouseif

    nyc based designer for film and tv (and brands)

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