Reletter
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Augmented.

Yuri Lence

Practical insights on AI, leadership, and modern careers - helping ICs and leaders build leverage, expand impact, and navigate change deliberately. Written by a self-taught Staff Product Designer in Big Tech. Views are my own.

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Substack
PricingOnly free issuesPublishesWeekly
Issues5Founded5 months agoLast Issue10 days ago
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Latest Issues

New Pillars of AI-Native Product Development

Most teams already have access to the same tools. AI helps them move faster through certain phases of product development. Until it doesn’t.

Because once the team hits real organizational blockers, the initial acceleration loses its value....

10 days ago
1

I Shipped Code to Instagram As a Designer. My Mindset Had to Shift First.

1. Code is no longer a sanctuary

For a long time, design and engineering lived in separate worlds. Design and engineering often operate in different layers of the problem. For designers it created a subtle habit - it’s easy to stay i...

a month ago
3

The Death of the PRD

Product teams are split into two camps right now. One side skips all previously known processes and jumps straight to Claude Code. The other clings to processes. The former pushes intuition and product sense as the main driver for decisions...

2 months ago
2

From Designing Systems at Scale to Moving Fast in AI.

I grew up in a small town in the south of Ukraine, later moved to Kyiv, where I built most of my early career trying to break into design through trial and error, without a formal degree. I started in marketing, moved into UX, and at one po...

2 months ago
5

How Design Work Is Evolving

2026 just started and it’s hitting hard already. Agent adoption is accelerating. Moltbot (Clawdbot) and Claude Cowork indicate a clear interest from people seeking more and more hands-off workflows. It means the conventional control layers...

4 months ago
4

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  • Yuri Lence

    Self-taught, IC design leader and strategist in Big Tech. I’ve shaped frontier AI agents and helped unlock multi-billion-dollar revenue opportunities. Sharing the playbooks I wish I’d had earlier. Views are my own.

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