
GTM engineering + AI marketing.
| Platform | Pricing | Only free issues | Publishes | Twice weekly | |
|---|---|---|---|---|---|
| Issues | 53 | Founded | a year ago | Last Issue | a month ago |
| Active | |||||

I have been using Claude Code heavily for the past 30 days to build marketing systems at my day job (I work at Riverside as a GTM engineer). Some stats from within my Claude Code itself:
238 sessions
114,707 messages
144.3 mi...
Having launched 5 fully operationalised, end-to-end agentic workflows in my day job, I’ve started to see the differences between an agentic workflow and an AI agent.
The way I think about it:
Agentic workflow: I own the order things happe...
Having run loops within Claude Code for the past four to five months, there’s an issue that would always pop up. The issue is that Claude itself, at times, would not complete all instances of the loop.
For example, if I’m asking Claude to...
I might be a little late to the game on this one.
I actually knew about Claude Code Remote Control for a while now, but I always found it super cumbersome to enable for every session. So I never really used it.
But it was just last week t...
After doing AI marketing and GTM engineering at Riverside full-time for about nine months now, I just wanted to share my experience with using AI in marketing.
Based on my personal experience, I’d broadly categorize AI marketing into five...
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The writers behind this newsletter.
Currently a GTM engineer @ Riverside. Passionate about anything and everything AI x Marketing related.
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