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10xPlaybooks

John Tay

GTM engineering + AI marketing.

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues53Foundeda year agoLast Issuea month ago
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Latest Issues

17 Lessons I Learned After Spending 144 Million Claude Code Tokens

I have been using Claude Code heavily for the past 30 days to build marketing systems at my day job (I work at Riverside as a GTM engineer). Some stats from within my Claude Code itself:

  • 238 sessions

  • 114,707 messages

  • 144.3 mi...

a month ago
1

Determinstic Scripts in Agentic Workflows

Having launched 5 fully operationalised, end-to-end agentic workflows in my day job, I’ve started to see the differences between an agentic workflow and an AI agent.

The way I think about it:

Agentic workflow: I own the order things happe...

2 months ago

Claude Dynamic Workflows: Perfect for Deterministic Loops

Having run loops within Claude Code for the past four to five months, there’s an issue that would always pop up. The issue is that Claude itself, at times, would not complete all instances of the loop.

For example, if I’m asking Claude to...

2 months ago
1

Claude Code Remote Control: 10/10 Feature

I might be a little late to the game on this one.

I actually knew about Claude Code Remote Control for a while now, but I always found it super cumbersome to enable for every session. So I never really used it.

But it was just last week t...

2 months ago

5 Levels of AI Mastery in Marketing

After doing AI marketing and GTM engineering at Riverside full-time for about nine months now, I just wanted to share my experience with using AI in marketing.

Based on my personal experience, I’d broadly categorize AI marketing into five...

2 months ago
1

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  • John Tay

    Currently a GTM engineer @ Riverside. Passionate about anything and everything AI x Marketing related.

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