Money Words
Joanna WiebeGet smart about word choice. So you get more people to say yes to you more often. Written by Joanna Wiebe, the original conversion copywriter.
| Platform |  | Pricing | Only paid issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 9 | Founded | 5 years ago | Last Issue | a year ago |
| Active | |||||
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But in fact there are even worse words than that when it comes to destroying all confidence in spending money...
Can a single word, standing alone, directly impact whether a person will or will not spend money? If not, this newsletter is...
Ride the happy train toward not burning awesomeness to the ground.
Or jump off that sucky, depressing, hunk of junk train to gain new awesomeness.
In Iowa, window washers at a children’s hospital dress as Captain America and Spider-Man to cheer up the kids.
The Newsletter for Pro Marketers Who Tirelessly Defend Pro Copywriters
And who have gorgeous, flowing locks?
So let’s say it’s 1807 and you’re a soldier in the Napoleonic Wars. Things mostly suck. But there’s this particularly sucky area on the battlefield that sucks the most. Like, every soldier who battles...
"You're in good hands with carrots."
An ode to N400s.
Fish and chips. Time and money. Bite the bullet. Take one for the team. They’re multi-word expressions (MWEs), and some are so well known as to become idioms. Idioms and MWEs are reusable shortcuts that help us communicate...
What do you think about, um, how you feel?
On phrasing personal opinions in high-stakes situations. Like selling energy drinks. Okay, I mean, maybe "high stakes" isn't entirely accurate...
An old adage in copywriting is that nothing sells as well as a demo. No optimized headline. N...
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The creator of Copyhackers. Writing books these days.
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