Money Words
Joanna WiebeGet smart about word choice. So you get more people to say yes to you more often. Written by Joanna Wiebe, the original conversion copywriter.
| Platform |  | Pricing | Freemium |
|---|---|---|---|
| Publishes | Infrequently | Issues | 10 |
| Subscribers | Read | joannawiebe.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Ride the happy train toward not burning awesomeness to the ground.
Where we’re going, we don’t need tracks to make sense.
The Newsletter for Pro Marketers Who Tirelessly Defend Pro Copywriters
So let’s say it’s 1807 and you’re a soldier in the Napoleonic Wars. Things mostly suck. But there’s this particularly sucky area on the battlefield that sucks the most. Like, every soldier who battles in that sucky area gets dead. Not just ...
"You're in good hands with carrots."
Fish and chips. Time and money. Bite the bullet. Take one for the team. They’re multi-word expressions (MWEs), and some are so well known as to become idioms. Idioms and MWEs are reusable shortcuts that help us communicate and process infor...
What do you think about, um, how you feel?
On phrasing personal opinions in high-stakes situations. Like selling energy drinks. Okay, I mean, maybe "high stakes" isn't entirely accurate...
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Authors
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The creator of Copyhackers. Writing books these days.
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