A Closer Look with Joe Morrison
Joe MorrisonIrregular essays on maps, satellites, and the businesses that create them.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 22 | Founded | 5 years ago | Last Issue | 3 years ago |
| Active | |||||
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joemorrison.substack.comLatest Issues
How to Change an Industry
While I often use this newsletter to explore new ideas, today I’m gonna be reflecting on some old ones. Consider this the official redux to “The Commercial Satellite Imagery Business Model is Broken,” the blog post that changed my career, a...
How “Internet in Space” Will Transform the Satellite Imagery Industry: Part II
Disclaimer: I work at Umbra, a satellite imagery provider with various entanglements and alliances that probably influence my views on this topic. However, I don’t speak for Umbra. I used a large language model (LLM) artificial intelligence...
How “Internet in Space” Will Transform the Satellite Imagery Industry: Part I
Disclaimer: this is the perfect disclaimer. It emphasizes that I am speaking as an individual and not in an official capacity as a representative of my employer, Umbra. It notes my glaring financial conflict of interest as an active partici...
A Simple Mental Model for Understanding the Satellite Imagery Industry
Disclaimer: my saucy prose and cocksure opinions do not represent the views of my employer. Nor do they represent my own views should they become even trivially inconvenient to me in the future.¹
Pictured above: the process of figuring out...
Open All of the Satellite Imagery Archives
The argument below is just my personal opinion, and you should view it skeptically considering I am a financially conflicted and active participant in it. And like always, please don’t conflate my opinion with those of my ✨employer✨.
Earl...
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The writers behind this newsletter.
Reluctant "map guy" with lots of opinions. Some... better than others.
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