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A History of Marketing

Andrew Mitrak

Explores the evolution of marketing through interviews with top professors, historians, executives, and entrepreneurs.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues62Founded2 years agoLast Issue6 days ago
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marketinghistory.org
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Latest Issues

Kathleen Schaub: Marketing Is Not a Vending Machine

A History of Marketing / Episode 55

Kathleen Schaub spent thirty years as a marketing executive and CMO, and nine years running IDC’s CMO Advisory practice, where she counseled CMOs of the world’s most influential tech companies. Her book,...

6 days ago

Byron Sharp: “There’s only one science.”

A History of Marketing / Episode 54

Few people have challenged how I think about marketing more than Professor Byron Sharp. His book, How Brands Grow, might be the most influential marketing book of the contemporary era. It told a generati...

a month ago
4

Marketing history, literally

Happy 4th of July! No episode this week.

This newsletter is usually about the history of marketing. Today, it’s the reverse: I have a fun story about how I helped market history.

This week Google launched an ad that’s a whimsical tribute...

a month ago
5

Nick Asbury: The Case Against “Purpose” - How Good Intentions Made Every Brand the Same

A History of Marketing / Episode 53

Nick Asbury is a creative writer, one half of the design partnership Asbury & Asbury, and the marketing industry’s most persistent critic of brand purpose.

He’s the author of The Road to Hell: How Purpo...

2 months ago
3

Gian Fulgoni: 50 Years of Metrics Reshaping Marketing... for Better and for Worse

A History of Marketing / Episode 52

Gian Fulgoni has spent 50 years as a pioneer in market research and audience measurement. From his work on scanner data at IRI in the 1970s to co-founding Comscore in 1999, Gian helped invent how marketi...

3 months ago
2
1

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  • Andrew Mitrak

    I'm a Marketer that lives in Seattle, WA that's exploring marketing history on the podcast "A History of Marketing."

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