A History of Marketing
Andrew MitrakExplores the evolution of marketing through interviews with top professors, historians, executives, and entrepreneurs.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 58 | Founded | a year ago | Last Issue | a month ago |
| Active | |||||
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marketinghistory.orgLatest Issues
Gian Fulgoni: 50 Years of Metrics Reshaping Marketing... for Better and for Worse
A History of Marketing / Episode 52
Gian Fulgoni has spent 50 years as a pioneer in market research and audience measurement. From his work on scanner data at IRI in the 1970s to co-founding Comscore in 1999, Gian helped invent how marketi...
Tod Johnson: The Evolution of Market Research - From Handwritten Diaries to Internet Ratings
A History of Marketing / Episode 51
My guest Tod Johnson, a market research pioneer who was among the first people to measure the Internet. He’s an inductee to the Market Research Council Hall of Fame and former chairman of the Advertising...
April Dunford: Positioning Is Not Branding, And It's Not Just Marketing's Job
A History of Marketing / Episode 50
Fifty episodes felt like a milestone worth marking. So I wanted a guest who was, well, obviously awesome.
April Dunford is the authority on positioning for B2B tech companies and the author of the updat...
Peter Van Wijnaerde: Branding, Beauty, & Beheadings - Lessons in “Stopping Power” from Art History
A History of Marketing / Episode 49
Have you ever stood in front of a 500-year-old painting of a father devouring his son and asked yourself, “Who paid for this?” Me neither. Until I met Peter Van Wijnaerde.
Peter is a CMO based in Ghent,...
Scott McDonald: How the Golden Age of Magazines Shaped Brand Marketing
A History of Marketing / Episode 48
This week, I’m joined by Scott McDonald, who spent three decades in the research trenches of America’s biggest magazine publishers before becoming president of the Advertising Research Foundation (ARF),...
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The writers behind this newsletter.
I'm a Marketer that lives in Seattle, WA that's exploring marketing history on the podcast "A History of Marketing."
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