How2Transform
Abir HTurn technical brilliance into paying customers and capital—with clarity, not complexity.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 49 | Founded | a year ago | Last Issue | 3 months ago |
| Active | |||||
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how2transform.substack.comLatest Issues
The Moment You Almost Quit Is the Moment That Defines Your Business
I almost shut everything down in 2020.
Not because the business was failing. Not because I ran out of money. I almost quit because I got tired of feeling uncertain. Tired of not knowing if what I was building was actually going anywhere. T...
Why 83% of Technical Founders Get Ghosted by Investors And the 3-Minute Fix That Changes Everything
A robotics engineer in Helsinki spent nine months preparing to raise €150K.
He refined his pitch deck 14 times. Rehearsed his demo until it was flawless. Built a prototype that made other engineers jealous. Then he sent 47 cold emails to i...
You're Not Raising Money. You're Selling Risk Mitigation.
Hey,
A Nordic deep tech company had everything VCs want.
PhD founding team. Four reputable investors already in. €2M raised at seed. Breakthrough technology. €15B market.
Eighteen months later? Series A stalled.
Every investor said the...
What Investors Actually Mean When They Say "Come Back Later"
I’ve facilitated investment for 9 startups across the Nordic region. One had an exit last year.
I’ve also watched dozens of founders walk out of investor meetings confused, frustrated, or convinced they just need to “try harder.”
They don...
The 7-Day Validation Sprint: How to Test Your Idea Before Building Anything
I’ve coached over 50 founders across nine countries.
The pattern that breaks my heart every time: a brilliant founder who spent 12-18 months building something nobody asked for. Savings burned. Confidence shattered.
Not because the produ...
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Authors
The writers behind this newsletter.
I help technical founders (engineers, scientists, deep tech builders) validate ideas, land customers, raise capital with clarity, not complexity. Creator of Clarity Sprint, FundEasy & Async Accountability Sprint. Building How2Transform from Sweden.
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