Randy Olson is a passionate advocate for effective communication, particularly in the realm of science, dedicating his career to teaching the ABT (And, But, Therefore) narrative framework, which simplifies complex stories into compelling narratives.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 95 | Founded | 2 years ago | Last Issue | 3 days ago |
| Active | |||||
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abtagenda.substack.comLatest Issues
From Chaos to Order (Liz Strauss)
It's not just our communications that the ABT untangles. It's our thinking! (Original art by Liz Strauss)
A PhD student was working on her thesis for months; but she was spinning her wheels and getting nowhere, looking in dread at the vast...
Trait Contamination: A Method for Emotionally Confusing the Heck Out of Your Audience (Matthew David)
Proper bucket use is essential for grabbing an audience’s attention. (Illustration by Liz Strauss)
Wanna grab your audience’s attention? Neuroscientists (like our very own Anahita) have made a vast study of how to grab attention. I will no...
15 Years of ABT: A conversation between Randy Olson and Matthew David - ABT Time Ep 65
I formulated the ABT Narrative Template in 2011. Since then we’ve worked with over 100 organizations and several thousand scientists, physicians, NGO folks and others in developing our model of NARATIVE TRAINING. The journey has taken us fr...
My Healthcare ABT Breakthrough (Andy Reynolds)
After 33 years in healthcare communications, I knew there had to be a better way.
The same questions bothered me at every conference I attended or presentation I watched:
- Why do so many presentations feel like a pile of facts—aimless...
You Can't Rush Good Structure [Liz Strauss]
"The Three Little Pigs," as presented by Sesame Street (Any excuse I can find to include Sesame Street or the Muppets in a post, I can and will take.)
When it comes to communication, we know that it’s important to start with a solid core s...
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Randy Olson is a passionate advocate for effective communication, particularly in the realm of science, dedicating his career to teaching the ABT (And, But, Therefore) narrative framework, which simplifies complex stories into compelling narratives.
Narrative Trainer.
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