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Curator Now is the platform used by businesses worldwide, to curate, design and manage playlists that express identity, shape atmosphere, and connect brand, emotion, and space through sound.

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Substack
PricingOnly free issuesPublishesWeekly
Issues20Founded9 months agoLast Issue23 hours ago
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activaire.substack.com
Artwork for Curator Now

Latest Issues

What’s Going On Here: An International Renaissance with European Vampire and @thevodkadiaryyy

Words by: Ben Molina

Graphics by: Eero Deosaran

Rome, April 5 2026, Arsenale Cenci

On the corner of a dimly lit street of blushing peach walls, I pack my hands into the pockets of my navy blue jacket nervously. Tonight, I was going to se...

23 hours ago
7

Now You Know: Chalk

Words by: Ben Molina
Graphics by: Eero Deosaran

“I put my fingers through the bullet holes of my father’s past”

sings Ross Cullen on the standout track ‘Béal Feirste.’ It’s from their debut album Crystalpunk, and...

a month ago
5

What's Going On Here: SALEM & Their New Supreme Hoodie

Words by: Helena Allen Kalb
Graphics by: Eero Deosaran

If you have been living under a rock recently, or aren’t a big fan of electronic music, you might have missed the Supreme x SALEM drop, or you might be confused abo...

2 months ago
2

The Alchemy Of Summer Music

photo by Eero Deosaran for Activaire

You are not imagining that music hits harder in the summer.

There is a distinct psychological shift that happens the moment the thermostat crosses a certain threshold. The windows go down, the layers c...

3 months ago
3

NOW YOU KNOW: EAR

Words by: Helena Allen Kalb
Graphics by: Eero Deosaran

Interviewer: “Wait, why are you guys called ear? I never asked you that.”

Paz: “That’s what you listen to music with. It’s literally like, that’s what you li...

3 months ago
4
1

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Authors

The writers behind this newsletter.

  • Curator Now

    Activaire creates curated music experiences for businesses worldwide, designing playlists that express identity, shape atmosphere, and connect brand, emotion, and space through sound.

  • Eero's Takes

    Hello there! I’m Eero and this is my space to talk about music. Music is pretty integral part of my life and I want to be able to talk about it in a comfortable space, so here we are!

  • Helena

    New York City

  • Lara Wiesenthal

    I’m the Co-Founder of Activaire, where I spend my days (and a fair amount of my nights) obsessed with the intersection of sound, space, and human connection.

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