Reletter
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A weekly ad teardown, sent straight to your inbox—breaking down what works and how to make it work for you.

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PricingOnly paid issuesPublishesWeekly
Issues101Foundeda year agoLast Issue7 days ago
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Latest Issues

4 tiny text changes that can make or break your ad

Every one of them is in today’s 7.7 million view ad (and I’d bet 3 of them are costing it money right now)

In this week’s issue you’ll discover:

7 days ago
1
Paid

3 things to STEAL from an 18 million view ad (and one mistake to avoid)

Text ads are trending longer while video is trending shorter. Absolute madness.

Today’s ad is for a neuropathy cream, and it’s a good one. To my knowledge, it’s been running eleven months and it’s gotten 18 million views.

17 days ago
2
Paid

quick question for you… (and a free gift worth $35M)

Ad Catalyst is under new management and there’s going to be a lot of changes coming your way.

Q: Why did you originally sign up for this list?

19 days ago
1
Paid

🔍 This ad fails for 4 reasons (but makes up for it in 9 seconds flat)

Strap in because today’s breakdown is going to be a bit spicier than usual.

Quick note: My name is Andrew Trachtman and I’m running Ad Catalyst now.

a month ago
3
Paid

🤝 I’ll give you unlimited PTO if you know your finances

You in?

This week’s issue is sponsored by ProfitSnack.

a month ago
1
Paid

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