Addition
Addition, Paul AaronInsights and experiments at the intersection of Generative AI and marketing.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 63 | Founded | 4 years ago | Last Issue | 2 months ago |
| Active | |||||
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addition.substack.comLatest Issues
Vibe Coding The Design Process
I’ve been vibe coding for a few years now — describing what I want to build in plain language and letting an AI agent figure out the how. For someone who spent decades leading technology teams with little formal coding experience, it was us...
When Brands Become Realtime
Brands have always operated with an inherent delay.
Strategic deliberations, creative processes, and production realities create a chasm between what people are experiencing in the world and what a brand has to say.
But as technology has...
Why We Decided to Sell Addition to R/GA
The creative industry has split into two camps. Most are treating AI as a productivity booster—sprinkling magic AI pixie dust onto existing processes to show efficiency gains and cost savings. This approach is appealing because it's practic...
The Agentic Era
Last week I had the pleasure of co-hosting an AI Salon with Fiona Su of Google. Our discussion focused on agentive AI systems and just happened to coincide with the release of Gemini 2.0 and the dawn of the “Agentic Era,” as dubbed by Sunda...
Scaling Creative With AI
If you’ve been walking around New York City lately, you might have noticed the Google Shopping ads on the many LinkNYC kiosks dotting the city’s streets and subway stations. A clever, neighborhood-specific headline is followed by a relevant...
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| Subscribers | Monthly Web Visits | Accepts Sponsors | |||
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Authors
The writers behind this newsletter.
Addition is an Applied AI technology studio. We design AI Systems to help organizations unlock their potential and create value in the world.
Co-Founder @ Addition. Exploring the intersection of culture, advertising, and artificial intelligence.
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