Addition
Addition, Paul AaronInsights and experiments at the intersection of Generative AI and marketing.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 59 | Subscribers | Read | addition.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Scaling Creative With AI
If you’ve been walking around New York City lately, you might have noticed the Google Shopping ads on the many LinkNYC kiosks dotting the city’s streets and subway stations. A clever, neighborhood-specific headline is followed by a relevant...
Fine-tuning Models for Creativity
I’m fascinated by the concept of machine creativity. How is it that technologies trained only on content from the past are capable of generating new ideas? It’s a bit of a philosophical question (and one with its share of skeptics), but wha...
Unlocking Creative Control with IPAdapter
At Addition we’ve been designing AI systems that leverage one or more image generation steps for a while, and oftentimes it’s a bit of a headache. Diffusion models like Stable Diffusion and Midjourney are great, but oftentimes the output is...
Building Lebanon's AI President
When I first got the brief from the team at BBDO in Dubai I didn’t know what to think.
Authors
The writers behind this newsletter.
Addition is an Applied AI company for modern brands. We publish R&D experiments around marketing use cases using generative AI models like GPT-4 and Stable Diffusion.
Co-Founder @ Addition. Exploring the intersection of culture, advertising, and artificial intelligence.
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