Ginseng & Tonic: Beauty & Cultural Analysis, Served Neat
Adeline Koh, Ph.D.A metaphorical stiff drink of beauty & cultural insights served to you most Sundays.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 17 | Founded | 3 years ago | Last Issue | 7 months ago |
| Active | |||||
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adelinekohphd.substack.comLatest Issues
10 Years Ago Today, Everything Changed
10 years ago today I was walking out of a hotel conference room at the Modern Language Association when my phone started vibrating nonstop.
Not texts.
Not emails.
Shopify notifications. Hundreds of them.
At the time Sabbatical Beauty ba...
What I’d tell you about your moisturizer if I wasn’t afraid of hurting your feelings
Hello, I’m Adeline. I write Ginseng & Tonic to deliver a straight shot of cultural & skincare analysis to your inbox every most Sundays. Subscribe for deep dives into the intersections of culture and beauty by a former cultural studies prof...
I posted 20 TikToks a day. Nothing worked until I tried this surprising hack
In June, my TikTok For You Page was constantly serving me content telling me that posting 20 times a day would grow my account. Like much of the beauty industry, my small skincare brand Sabbatical Beauty has been experiencing a dramatic slo...
I Posted 240 Tiktoks in 12 Days.
Between June 22 and July 3, 2025, I posted 20 TikToks a day for my small skincare business, Sabbatical Beauty. This was an unhinged but deliberate effort to get more eyes on my small business and to hopefully increase sales.
The Sabbatica...
Why Choose Beauty Amid a World In Flames?
Hello, I’m Adeline. I write Ginseng & Tonic to deliver a straight shot of cultural & skincare analysis to your inbox every most Sundays. Subscribe for deep dives into the intersections of culture and beauty by a former cultural studies prof...
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Authors
The writers behind this newsletter.
I interpret the intersections of skincare and culture. I'm a PhD turned skincare formulator who dives deep into skincare trends and the beauty industrial complex.
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