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Artwork for Ginseng & Tonic: Beauty & Cultural Analysis, Served Neat

Ginseng & Tonic: Beauty & Cultural Analysis, Served Neat

Adeline Koh, Ph.D.

A metaphorical stiff drink of beauty & cultural insights served to you most Sundays.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues15SubscribersRead adelinekohphd.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

I posted 20 TikToks a day. Nothing worked until I tried this surprising hack

In June, my TikTok For You Page was constantly serving me content telling me that posting 20 times a day would grow my account. Like much of the beauty industry, my small skincare brand Sabbatical Beauty has been experiencing a dramatic slo...

4 months ago
18
4

I Posted 240 Tiktoks in 12 Days.

Between June 22 and July 3, 2025, I posted 20 TikToks a day for my small skincare business, Sabbatical Beauty. This was an unhinged but deliberate effort to get more eyes on my small business and to hopefully increase sales.

5 months ago
61
33

Why Choose Beauty Amid a World In Flames?

Hello, I’m Adeline. I write Ginseng & Tonic to deliver a straight shot of cultural & skincare analysis to your inbox every most Sundays. Subscribe for deep dives into the intersections of culture and beauty by a former cultural studies prof...

6 months ago
19
0

Ask the Skincare Maker: How Do I Stop Acne Post-Shaving?

Hi, I’m Adeline. I am the formulator and founder behind Sabbatical Beauty, Korean-inspired high-powered skincare with maximum amounts of quality ingredients. I’ve formulated effective products for a decade that have been featured in outlets...

7 months ago
7
6

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Authors

The writers behind this newsletter.

  • Adeline Koh, Ph.D.

    I interpret the intersections of skincare and culture. I'm a PhD turned skincare formulator who dives deep into skincare trends and the beauty industrial complex.

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