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Leap of Scale

Adia Sowho

Between the struggle and success in building scale, there is a space. I write about the opportunities to take, in that space, to turn yourself, your teams and your company towards scalable growth.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues25Founded6 years agoLast Issue7 months ago
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Artwork for Leap of Scale

Latest Issues

The Two F-Words Every Builder Needs to Know

There are only two words I want every builder to remember after talking to their users. Two F-words. Not the ones you're thinking. These ones are more useful: Friction. And Frustration.

They're diagnostic instruments that work especially w...

7 months ago
20
3

The Stories Behind Your Scale (That You Never Hear)

The Myth That Won’t Die

There's a persistent myth about emerging markets that refuses to die: people here don't care about quality, they only care about price. Walk into any business, and you'll hear variations of this theme. "Nigerian...

8 months ago
19
8

The Capability Is Not the Company

AI-generated podcast of the article….


You built the engine. Not a knockoff or MVP—an actual engine. Fast, clean, modular. A thing of beauty. It handled millions of transactions, parsed invisible signals, translated noise into insigh...

9 months ago
32
12

Tomorrow's Growth Starts with Today's Code

Here’s an AI-generated podcast on this article…

I've been the engineer, asked to "just make this change quickly" while silently calculating how many layers of engineering I'd have to untangle to make it work. And I've been the commercial l...

10 months ago
116
22

Price Sensitivity Is a Lazy Diagnosis

A woman walks into a mobile store in Ibadan and asks how much it costs to stream music. The attendant says it’s free with the app. She asks again: “No, how much data will it take?” She’s not being difficult. She’s doing math. A kind of math...

a year ago
33
11

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Authors

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  • Adia Sowho

    I'm a venture builder and operator. And I talk about my journey in building, operating and scaling tech platforms in emerging markets

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