Reletter
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AdLandish

Tom Cotton

AdLandish is my brand storytelling journal. Current practice, personal history, and commentary on the marketing and ad world.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues46Foundeda year agoLast Issue3 months ago
Active

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Latest Issues

AdLandish Is On Sabbatical!

Dear readers: After a year of weekly posts I’m hitting the pause button.

Thanks tons for your following and fellowship—I so appreciate and enjoy your company here!

A special thanks to my AdLandish collaborators this first year—you added...

3 months ago
3

Was that SuperBowl ad good, or was it crap? Was it an ego trip or smart? Will you remember it a week from now?

If you know me, you know I love the SuperBowl for the ads.

Don’t invite me to a SuperBowl party.

People want to talk while the ads are running—no can do.

What IS a good ad, anyway?

My friends in and out of the business will read and d...

4 months ago
2
6

AdLand Happiness, Part 2

After I published my perspectives happiness in the advertising industry last week, I heard from some friends in the business, and reached out to a few more.

The diversity of their experience, on both the client and agency sides, rhymed wit...

4 months ago
4
4

I had a "happiness theory" about ad agencies and their people. Then I did some homework.

I’ve long believed there are two things that create happiness in the advertising agency business:

  1. The happiest people work inside agencies that care deeply about doing great creative—fresh, resonant, talked-about, culturally resonant...
4 months ago
5
6

Got 2026 marketing resolutions? How about focusing on "the big questions" instead?

So many questions, so much change, and such a fascinating time to be in the marketing mosh.

Let’s Paddle In:

I thought AI’s first wave—content production—would be “the big deal” in AI.

I’m now thinking Agentic AI—where consumers and...

5 months ago
2

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  • Tom Cotton

    Dad & husband. Ad man & brand storyteller. Photographer, reader & writer.

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