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What I think about when I think about branding

Adrian Ho

A personal exploration on ideas and themes (very) loosely related to branding.

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Issues14Founded2 years agoLast Issue2 months ago
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Latest Issues

Modes of thinking

Image shows how ChatGPT views human thinking vs its own.

In popular culture we’ve been taught there are two different modes of thinking typified by Berlin’s The hedgehog and the fox essay. The hedgehog has deep specialization in one area,...

2 months ago
4
4

Strange Loops

Loop

I realize I’ve been thinking about recursive loops for quite a while now. The most recent artifacts of this are here, and the other is at Zeus Jones. There we’ve been building an operating system of sorts that’s designed to enh...

3 months ago
3

Cognition, culture and AI

I didn’t mean to take a year off but that’s what happened, however the time has been useful in a number of ways. My thinking has matured, and more importantly AI has taken massive strides forward. In some ways this is the continuation I wou...

a year ago
4

Value in a web3 world

Originally published January 3rd, 2023

While it’s generally agreed that web3 will generate an explosion of value similar to the last iterations of the Web, the nature of that value creation is less clear. In traditional economies money is...

a year ago

Value creation in web3

Originally published January 17th, 2023

I’m continuing to think about the question of value creation in web3…

According to the World Bank, global GDP grew from $71.3 trillion in 2008 to $86.3 trillion in 2018, an increase of 21.3%. This...

a year ago

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  • Adrian Ho

    Co-Founder and chairman Zeus Jones. Co-founder and managing partner Demos.

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