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Adventures in Marketing

Gwen Montoya

Marketing insights and musings.

Platform
Substack
PricingOnly free issuesPublishesMonthly
Issues12Founded3 years agoLast Issue21 days ago
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Latest Issues

Squarespace raised its prices. Now what?

Squarespace, like many services small businesses use (and rely on for to run their businesses), has raised its prices again.

Before I get into it, a disclaimer:

I have nothing to sell here and no angle to push. I’ve worked with lots...

21 days ago
1

Marketing Is a Buffet. Most Businesses Are Building the Wrong Plate.

I saw “protein chips” at the grocery store and started thinking about how protein has been having a moment, and now fiber is everywhere too.

Which made me think of that old plate graphic - the one meant to show you how much of each foo...

a month ago
2

What is working in marketing right now? It depends.

Someone recently asked me “What is working in marketing right now?”

More specifically, they wanted to know if dropping certain platforms made sense because they felt “dead”.

As always, my answer was “It depends.”

I understand...

4 months ago
2

When Marketing Gets Loud, It’s Easy to Lose the Plot

Two big names in online marketing have shared big pivots in their businesses this week.

One is ending their main online course.
The other is pausing their long-running podcast.

They’re both talking about slowing down, doing less...

7 months ago
4

What the Research Shows And Most Marketing Advice Ignores

Why I’m Paying Close Attention to Behavior Data Right Now (and Always)

I’ve been digging into this year’s Pew Report on how Americans use social media, and it’s something I’ll be sharing with clients right from the start (yes, I’m the m...

8 months ago

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