Adventures in Marketing
Gwen MontoyaMarketing insights and musings.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 9 | Founded | 2 years ago | Last Issue | 4 months ago |
| Active | |||||
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gwenmontoya.substack.comLatest Issues
When Marketing Gets Loud, It’s Easy to Lose the Plot
Two big names in online marketing have shared big pivots in their businesses this week.
One is ending their main online course.
The other is pausing their long-running podcast.
They’re both talking about slowing down, doing less...
What the Research Shows And Most Marketing Advice Ignores
Why I’m Paying Close Attention to Behavior Data Right Now (and Always)
I’ve been digging into this year’s Pew Report on how Americans use social media, and it’s something I’ll be sharing with clients right from the start (yes, I’m the m...
What Happens When You Only Post Reels on Instagram?
Last month, I quietly ran an experiment on my Instagram account.
What would happen if I only posted Reels for 30 days?
Would my reach improve?
Would I gain followers?
Would I get more interaction?
Would I see any difference at all?...
Meta Changes and the Impact on Small Businesses
On January 7th, Mark Zuckerberg announced several changes that will impact how users and businesses use Meta platforms (Facebook, Instagram, and Threads) going forward:
Meta ending its partnership with independent fact checking organiz...
Potential Impacts of TikTok Ban
Get nerdy with me:
Let's talk about the TikTok ban because at this point it goes into effect on Sunday the 19th (which could be 12:01am or 11:59pm…but I suspect it will be early rather than later).
Roughly one third of US adults (over 100...
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| Subscribers | Engagement | 60 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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