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In the ever-evolving world of digital advertising, publishers face a constant barrage of metrics and KPIs. While elements like click-through rates (CTR) and cost-per-acquisition (CPA) often grab the headlines, a fundamental metric often goe...
In the ever-evolving landscape of online advertising, video ads reign supreme. However, delivering these ads effectively requires a deeper understanding of the underlying technologies that make it all possible. Enter VAST and IMA tags, two ...
In today's dynamic media landscape, maximizing revenue per thousand impressions (RPM) is crucial for publishers to thrive. With declining cookie-based targeting and ever-evolving user preferences, staying ahead of the curve requires strateg...
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The Advertising Newsletter.
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