Affiliate for Publicists
Kris and SarahA no-bs approach to performance-based PR from two affiliate-obsessed publicists, Kris and Sarah. Hot takes, real talk, and tactical AF tips to help you actually win in affiliate-fueled media.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 54 | Founded | a year ago | Last Issue | 6 days ago |
| Active | |||||
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affiliateforpublicists.substack.comLatest Issues
Paid Integrations, Loyalty Partners, and What Publicists Need to Know
When partnerships aren't just CPA
One of the biggest misconceptions publicists have when they first step into affiliate is that the channel is split into two neat buckets: earned editorial (which kinda isn’t really a thing anymore, at leas...
A Creator Program Isn't a Spreadsheet. It's a Relationship Strategy.
Retention starts when creators stop feeling like a line item.
You can see me actively listening to this panel right here, in bright red 👆during ThinkTank in April. It was probably my favorite discussion from the 2 day event.
Why Earned Media Matters in ChatGPT, Claude, Gemini, and Perplexity
Every few months, marketing invents a new acronym that makes normal people want to close their laptop. And the acronym of 2025 and continuing into 2026 is AEO — Answer Engine Optimization.
You may also see it called GEO, AI visibility, AI...
AI Just Built My Media List. Should I Be Worried?
This is a FUN topic for us because we each have our own opinion & just overall gut reaction when we hear the word AI.
Sarah: “Tell me more.”
Kris: Listen, I get it. It an be a tool. It can be supportive. I 100% use ChatGPT as a brainstorm...
What Publicists Should Understand About TODAY, NBC Select, and Affiliate Commerce
Stop pitching roundups like they're a vending machine + some tea
First up, a bit of Industry Insights and News - AKA The 🍵
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Subscribers, engagement, traffic and sponsorship for Affiliate for Publicists.
| Subscribers | Engagement | 66 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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A no-bs approach to performance-based PR from two affiliate-obsessed publicists. Hot takes, real talk, and tactical AF tips to help you actually win in affiliate-fueled media.
Frequently Asked Questions
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