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Affiliate for Publicists

Kris and Sarah

A no-bs approach to performance-based PR from two affiliate-obsessed publicists, Kris and Sarah. Hot takes, real talk, and tactical AF tips to help you actually win in affiliate-fueled media.

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Substack
PricingFreemiumPublishesWeekly
Issues47Foundeda year agoLast Issue12 days ago
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Latest Issues

Podcast Ads Just Entered the Affiliate Chat

AudioHook is bringing CPA pricing to podcasts and streaming radio, giving brands a way to test audio without gambling on CPM campaigns.

One of the things we love most about the affiliate industry is that it keeps evolving and iterating, ab...

12 days ago
1
Paid

Wishlist 💝 (and some cute reminders/treats)

Truth be told, everyone has a unique upbringing. And if this weekend is a mix of joy and sadness, know you’re not alone.

Kris’ best friend Stephanie created this gorgeous piece of art. It’s a gentle reminder to be gracious and mindful; ne...

18 days ago
2

Impact x Rakuten - The Strategic Alliance

Last week’s Impact x Rakuten news sent a jolt through the affiliate world.

It was one of those announcements that immediately had everyone asking the same thing: wait, strategic alliance… what exactly does this mean?

Is this an acquisitio...

19 days ago
3

What PR Misses About Google

A deeper look at how PR, affiliate, social, and search feed each other

Leading with HUGE news as Rakuten and Impact strike up a partnership. We have an interview with Impact team on Thursday, so more to come next week, but in case you miss...

a month ago
3
Paid

ThinkTank Americas 2026 - AWIN interview

Back in your inbox with the Q&A with Parrish Essell, the Global Agency Director @ AWIN!

Parrish, Global Agency Director at AWIN Global, brings a deeply practical agency-side perspective to the affiliate conversation. She has been with AWI...

a month ago
3

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  • Kris and Sarah

    A no-bs approach to performance-based PR from two affiliate-obsessed publicists. Hot takes, real talk, and tactical AF tips to help you actually win in affiliate-fueled media.

  • Frequently Asked Questions

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