Reletter
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Africa Reimagined

Ezreen Benissan

A weekly newsletter unpacking the evolving fashion and beauty markets in Africa.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues82Founded2 years agoLast Issue3 days ago
Active

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Latest Issues

Why Harrods Is Backing African Fashion

A new African fashion pop-up just launched at Harrods. Can it succeed?

Hello and welcome back to Africa Reimagined! Last week, hundreds of people gathered at The Grill’s roof terrace in Harrods to celebrate the launch of Brand63Africa’s po...

3 days ago
7
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Yoshita 1967’s Historic LVMH Prize Win

Hello and welcome back to Africa Reimagined! Exactly a week ago, LVMH unveiled the 2026 recipients of the prestigious LVMH Prize in Paris. Julie Kegels won the LVMH Prize; LII was named the winner of the Karl Lagerfeld Prize; and Kenya’s Yo...

10 days ago
9

The Summer of African Fashion Pop-ups

Welcome back to Africa Reimagined!

It’s back-to-school season, and many of us here in London are getting ready for the Autumn. But before we officially bid farewell to summer’26, there’s one thing I’ve been keeping a close eye on over the...

17 days ago
9

6/54: What Does it Take to Build a Luxury Brand in Madagascar

Meet Ampela, Madagascar’s latest luxury brand

Welcome back to Africa Reimagined! Today, we’re back with a long-awaited 54/54 feature. For those who are new here, 54/54 is a series where we spotlight creatives, designers, consultants, busin...

24 days ago
5
2
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Where is Africa in a Brand's Global Strategy?

Plus, we unpack why some African brands are now putting Africa first.

Welcome back to Africa Reimagined!

a month ago
11
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  • Ezreen Benissan

    just here to see Africa win.

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