After EOD
Arnav Sheth, Rahul Murdeshwar, Jhanvi ShahA fan-first independent magazine on music subcultures in India and beyond
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 15 | Subscribers | Read | aftereod.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Stress Fractures: India’s Concert Boom, Seen Through Ticket Resale Markets
2025 saw the highest number of international concerts in India. Buoyed by the unprecedented scale and success of Coldplay’s shows in Ahmedabad and Mumbai, event organisers brought chart-toppers like Travis Scott, international festival IPs ...
"Remember Red Bull?": Authenticity is no longer outside capitalism
> “I don’t care about the sponsors and their activations, it’s their job …. Mag Fields is disappointing now, but it’s not like it used to be 5–6 years ago before COVID. Remember Red Bull? They always did cool stuff.” — overheard at Magnetic...
Backroom Channels: A Photo Essay
Nightlife is often treated as a temporary escape. But outside the main room, behind the lights and the flyers, is a deeper architecture that holds the night up. Its rhythm lives in the pauses, the prep, and the people who work before and af...
Welcome to Paradise: The delayed arrival of the millennial dream
Elite urban India has measured its coming of age in the post-liberalisation era by the closeness of its consumption to the West. ‘Superpower 2020’, once a rallying cry advocating for India's rise to global relevance (now a meme), proposed a...
Authors
The writers behind this newsletter.
Have a nice
Cultural Strategy / Nightlife
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