Agency Insights
Ken CookA Weekly Publication from The Prepared Group
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 74 | Founded | 2 years ago | Last Issue | 2 years ago |
| Active | |||||
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agencyinsights.substack.comLatest Issues
Why Most Marketers Misunderstand the Power of Positioning
Most agencies aren’t losing clients because of poor results; they’re losing clients because they’re forgettable.
Think about it. In a world saturated with marketing noise, your agency might be delivering campaigns that meet every metric, y...
Your Clients Don’t Need Another Campaign
Most agencies are solving the wrong problem.
It’s easy to fall into the trap of thinking that more campaigns, better creatives, or bigger ad budgets are the keys to growth. They aren’t. In fact, chasing these often creates a treadmill effe...
Stop Building Castles on Shifting Sands
Most agencies don’t have a business problem—they have a foundation problem.
You’ve seen it before: the constant scramble for new clients, the endless cycle of tactical execution, the quarterly review where everyone celebrates vanity metric...
The Problem with Solving the Wrong Problem
Most businesses aren’t failing because they’re bad at marketing. They’re failing because they’re solving the wrong problem.
Think about it. How many times have you seen companies focus on generating leads or driving clicks without understa...
The Biggest Marketing Mistake You’re Probably Still Making
The most dangerous mistake in marketing isn’t bad execution—it’s misplaced attention.
For years, the industry has obsessed over capturing attention. But here’s the uncomfortable truth: attention is not your goal. It’s merely the cost of e...
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