Agency Insights
Ken CookA Weekly Publication from The Prepared Group
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 72 | Subscribers | Read | agencyinsights.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Stop Building Castles on Shifting Sands
Most agencies don’t have a business problem—they have a foundation problem.
The Problem with Solving the Wrong Problem
Most businesses aren’t failing because they’re bad at marketing. They’re failing because they’re solving the wrong problem.
The Biggest Marketing Mistake You’re Probably Still Making
The most dangerous mistake in marketing isn’t bad execution—it’s misplaced attention.
Are We Really Growing Our Businesses, or Just Spinning Our Wheels?
Most marketing agencies are so busy “doing things” that they’ve forgotten to ask whether those things truly move the needle.
Authors
The writers behind this newsletter.
Marketer
Frequently Asked Questions
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