"Agents of Change" Substack by Alter Agents
Alter AgentsData-driven musings based on research from award-winning market research consultancy, Alter Agents.
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 20 | Founded | 2 years ago | Last Issue | 18 days ago |
| Active | |||||
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alteragents.substack.comLatest Issues
Do Better. Be Like Dolly.
Like most people this week, I’ve been thinking about Dolly Parton and what she meant to me. I have a long list: Steel Magnolias, Jolene, The Little Sparrow. But 9 to 5 made the most impact.
I watched it as a little girl when my mom was rea...
If AI publishes an article and no audience exists, what is the point?
Every company likes discovering someone has written about them. Most of the time it means a journalist found your work worth covering, a client shared something you published or someone disagreed strongly enough to respond. All of these inv...
Prometheus, Frankenstein, Wuthering Heights... Destabilizing change and the hubris of man
I’ve been excited with recent movies that all harken back to one of my favorite literary time periods - Gothic literature. The drama, the extreme behavior, the ever present howling of the wind. I love it. I had a week where I packed in view...
Why the brands that win are the ones that listen
When people ask what makes our work different, I usually say that we focus on how people go from undecided to decided. That shift is where the real story lives. It is where someone moves from browsing to choosing, from passive awareness to...
I took a burnout quiz and it made me think about something else entirely
I completed a burnout assessment last week, not because I was falling apart or having some dramatic moment of reckoning, but because a former colleague (who has since become a friend) asked me to beta test something she’s working on.
She’s...
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| Subscribers | Engagement | 57 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
We're a full-service strategic market research consultancy reimagining research in an era of shifting decision-making. We believe research must adapt to help brands overcome challenging trends like shopper promiscuity & brand narcissism.
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