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Building expert businesses around expansion, not extraction.

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Latest Issues

Our fall launches: What worked, what didn't, and what changed mid-launch

Spoiler Alert: Neither of us “sold out” our fall launches. But looking at who joined and why, we don’t think that’s the whole story.

In this episode, we look back at our fall launches. Last month we walked through what we planned to launch...

10 days ago
4

“How do I know what I sound like” with Samantha Pollack

Most of the conversation about AI and writing is stuck on whether it can write well. Samantha Pollack thinks that’s the wrong question. The one that matters for your business is whether it can write like you, and whether you’d recognize you...

17 days ago
1

Brand Voice vs. AI Voice with Justin Blackman

Most of us can spot AI-written copy now, even if we can’t say exactly why. With tools like Pangram scanning content for it, sounding like the default has real consequences, and a clearly defined brand voice is one of the best ways to sound...

24 days ago
1

Humanizing Data (and Strengthening Sales) with Tanisha Tate Woodson

Most research gets done to communities: someone extracts the data, publishes the paper, and is never heard from again. Tanisha Tate Woodson built a firm on the opposite premise — and then did the less glamorous thing, which was turn that pr...

a month ago
2

Cold outreach... as a human?!?

Most of us have a very specific image of cold email: a stranger who never heard of us, selling something we never wanted, in language no human being would actually use. But “cold email” just means an email to someone who doesn’t know you ye...

a month ago
1

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Authors

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  • Meg Casebolt
  • Jessica Abel

    Cartoonist, author, and fearless leader of Autonomous Creative, where creative business owners finish the ambitious, deadline-free projects that inspire them and may become their next big thing.

  • Nikki McKnight

    Romance and Ops = my special sauce

  • Jessica Lackey

    A business and operations strategist going below the surface-level business advice at the intersection of strategy and humanity.

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