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Building expert businesses around expansion, not extraction.

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Substack
PricingOnly free issuesPublishesWeekly
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Latest Issues

The week we almost ended Aggressively Human

There’s a so-called “best practice” for most business podcasts: release every week, book guests for about half your episodes, and don’t break the algorithm. This fall, keeping up with those rules nearly ended this show, so we stopped and as...

10 days ago
3

Running a community like a house party with Darnell Brown

Is your community a quiet library? Or a lively house party? And how do you design and market a community designed for the goals of you and your members?

In this episode, we talk with Darnell Brown, a self-described creative polymath, brand...

17 days ago
1

The role of a website with Eleanor Mayrhofer

Anyone can spin up a website with AI now. But for experts who built their careers offline, the hard part was never the tool. It’s knowing what to publish, where, and why.

In this episode, we talk with Eleanor Mayrhofer, a digital strategis...

24 days ago
4

Our fall launches: What worked, what didn't, and what changed mid-launch

Spoiler Alert: Neither of us “sold out” our fall launches. But looking at who joined and why, we don’t think that’s the whole story.

In this episode, we look back at our fall launches. Last month we walked through what we planned to launch...

a month ago
5

“How do I know what I sound like” with Samantha Pollack

Most of the conversation about AI and writing is stuck on whether it can write well. Samantha Pollack thinks that’s the wrong question. The one that matters for your business is whether it can write like you, and whether you’d recognize you...

a month ago
1

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Authors

The writers behind this newsletter.

  • Meg Casebolt
  • Jessica Lackey

    A business and operations strategist going below the surface-level business advice at the intersection of strategy and humanity.

  • Jessica Abel

    Cartoonist, author, and fearless leader of Autonomous Creative, where creative business owners finish the ambitious, deadline-free projects that inspire them and may become their next big thing.

  • Nikki McKnight

    Romance and Ops = my special sauce

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