Orbit & Espresso: by Robb Hecht
[email protected]Orbit & Espresso: short, strong AI 'commute friendly' plays to get your marketing into orbit.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 94 | Founded | 7 years ago | Last Issue | 24 days ago |
| Active | |||||
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robbhecht.substack.comLatest Issues
🤖 Episode #86: #ChinaMaxxing: High-Stakes LLM War on the Silk Road
May 17, 2026
TLDR: Catching You Up
TLDR: The mixed international team of tech experts in the Shanghai War Room work for a multinational consumer goods smart products brand caught directly in the crossfire of the US-China tech r...
The Shenzhen Sacrifice
The Marketing War Room felt like a high-voltage data-den beneath the neon-heavy skyline of Shanghai. The atmosphere was thick with the scent of ozone, high-gloss plastic, and triple-shot iced espresso. A heavy, distorted bassline—something...
Is Your AI Closing Deals You Didn’t Authorize?
Sloane, Marcus, Jia, Dev, Echo…….in this high-stakes shift toward an automated economy, the crew of the Invisible Handshake represents the colliding worlds of traditional marketing and autonomous AI.
- Sloane (The Agentic Strategist) se...
Are you an Agentic Strategist yet? - Episode #81
Feb 14, 2026
⚡ TL;DR: Your Command Briefing
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The New Reality: Your customers aren’t just “browsing”; they’re sending Agentic Proxies with credit cards and the autonomy to negotiate and execute the buy.
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The Proble...
The Rise of the AI Interface Storyteller
Jan 25, 202
⚡ TL;DR
The New Reality: Your customers aren’t visiting your website anymore; they’re sending their personal AI agents to do it for them. The Problem: Bots don’t buy “vibes”—they buy data structures and trust signal...
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