Reletter
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AirSugar

Brian Sugar

AirSugar is a space for my writing on venture capital, startups, pop culture, and life as a girl dad. It’s where I share insights, observations, and the ideas that inspire me.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues121Founded2 years agoLast Issue13 days ago
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airsugar.com
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Latest Issues

I Just Pulled a Gracie

“Good morning, and in case I don’t see ya, good afternoon, good evening, and good night.” — Truman Burbank, The Truman Show (1998)

Gracie passed away last week. She was 21.

On Monday, Lisa and I went to her service at Congregation Emanu...

13 days ago
22
4

Lobsters: Lisa Turns 50

"You can actually see old lobster couples, walking around their tank, you know, holding claws." — Phoebe Buffay, Friends (1996)

Right now, as I write this, Lisa is crossing the street outside my window. Blue denim dress. The bag of the d...

a month ago
19
3

Who Understand

“A man tells his stories so many times that he becomes the stories.” — Will Bloom, Big Fish (2003)

In the early fall of 2006, Michael Moritz came to see us. Lisa was at the doctor with our daughter Katie, born that June, so I was on my o...

a month ago
24
6

The Definition of Done

“Let’s work the problem, people.” — Gene Kranz, Apollo 13 (1995)

June 25, 2018, 7:42 in the morning. A cold email from a founder I had not met, attached to a twenty-two slide executive summary. Cream and navy, lowercase brand name, a com...

a month ago
11

I Wish I'd Thought of That

“The ever impressive, the long contained, the often imitated, but never duplicated, Genie of the Lamp.” — Genie, Aladdin (1992)

A founder I like sent me a screenshot at eleven on a Tuesday night. A brand six months old. A revenue number...

2 months ago
12
3

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  • Brian Sugar

    Founder Sugar Capital & POPSUGAR

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